I was fortunate to be invited by Google to attend the “Understand Digital Marketing & Analytics in a Day” seminar co-organised with the University of Hong Kong to share with the audience some cases I have done in Hong Kong, so that you can have a deeper understanding of how to make use of online …
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In the previous article, we discussed the importance of Social Media Monitoring. Let’s continue with this topic and discuss further about how to manage a brand’s reputation on the Internet. To manage one brand’s online reputation well, there are three steps to begin with. The first step is 『monitoring』 which can help find out the …
How to manage brand reputation online effectively Read More »
In the previous article, we discussed the importance of social media monitoring, and this time we will continue the discussion in the previous part about managing a brand’s online reputation. To manage brand reputation on the Internet, we need to start with three steps: first, we need to start with doxxing (Monitoring) to find out …
How to effectively manage your brand reputation on the web Read More »
IT career talk CIO、IT professionals, IT entrepreneurs and academics will share some hands-on experience, from resume writing skills, introducing the latest and most popular IT jobs and path of getting into the industry, professional training, as well as startup experience and fund raising ways-will share all in the talk! Career talk topics: 10:30-15:15 Perspective of …
Panda is a native of Hong Kong, and his first trip to the mainland was when he was sent by the Hong Kong headquarters to a Beijing subsidiary on a business trip. One of the things that Panda often hears during this trip is to find Du Niang. Panda has been confused for the past …
Baidu knows that “Du Niang” has become indispensable to life Read More »
Recently, Mannings has caused controversy among many netizens because of the fact that he “still filed a complaint when the cleaner’s mother-in-law mistakenly took the stamps”. Afterwards, Mannings responded on its Facebook page, saying that the case had entered the judicial process and it was inconvenient to comment, and that he respected the spirit of …
In this new age of social media, PR marketing must be both sensible Read More »
Under the influence of globalization, the news and PR events of the same brand in different regions will affect each other, and the so-called whole body is involved, and the relevant information of the brand in any country cannot be ignored. Before posting any advertisements and messages, you should pay attention to the latest news …
Monitoring brand messaging is becoming more global Read More »
Thank you all for your enthusiastic support! This free seminar by YouFind x SocialMind attracted many PR and corporate communication professionals. We believe everyone now has a better understanding of the importance of Social Listening, helping brands prevent PR crises and align their promotions more precisely and strategically. Thanks again to everyone who attended and …
Following the growing popularity of electric vehicles, it is believed that the next wave of disruptive innovation in the automotive industry will be driverless cars. Recently, Uber started testing driverless taxi services in the United States and invited 1,000 citizens to experience the service. Many people have a misunderstanding that the advantage of “unmanned driving” …
Nowadays, whether it is your mobile phone or computer, you may have all kinds of informative data. Gathering sand into a tower, these huge amounts of data can become big data, providing merchants with accurate development direction and obtaining greater profits. Because of this, big data has become one of the most valuable commodities in …
Time flies when you’re having fun, and just like that, another year has passed! Last Friday marked the annual extravaganza for #YouFinders — the YouFind Team Building X Annual Dinner 2019! With the company’s expansion, there arose a need for more communication and interaction among departments. Hence, this year, the boss once again invited a …
【YouFind Daily | YouFind Team Building X Annual Dinner 2019】 Read More »
【YouFind Daily | #YouFinders’ Happy Christmas】 #MerryChristmas! Time flies, another year has passed. Thanks to everyone’s hard work, our second Christmas party after moving to the new office was a huge success, with You Cafe bustling with excitement. It seems like we’ll be looking for a new office space again soon! After exchanging Christmas gifts, …
Thank you all for your recognition! Mr. Jeffrey Chu, Director of YouFind, attended the “CEO x Entrepreneur of the Year 2018” and “Outstanding Brand Awards 2018” ceremony jointly organized by “Capital Talent” and “Capital Entrepreneur” last Friday (December 7th), and was awarded the “Outstanding Digital Marketing Strategy Brand” award! 2018 was an important milestone year …
【YouFind Wins “Outstanding Digital Marketing Strategy Brand” Award】 Read More »
Thank you for your support! Once again, the full attendance proves that besides search engines, social media is also another battleground for businesses. We believe that after listening to our case studies, everyone will have a better understanding of the respective characteristics of Facebook and Instagram, and will also have deeper thoughts on which platform …
We’ve finally done it! The feeling is still so exhilarating and thrilling! Last night, You Find won the “MARKies Award 2018 – Best Use of Digital” for our Amoy Noodle Sauce campaign, awarded by Marketing Magazine! Winning an award might be routine for others, but for You Find, it’s a recognition of our efforts. It …
【You Find Awards | You Find Awarded “Best Use of Digital”】 Read More »
Recently, the most controversial topic is Facebook’s testing in specific countries, where they’ve split the “News Feed” into “Personal Feed” and “Explore Feed”. The Personal Feed appears on the main Timeline, showing only updates from family, friends, and Sponsored Feeds; while Page Feeds have been moved to the Explore Feed Timeline. In other words, if …
Three key words of digital marketing: 1. Relationship Marketing Relationship marketing, i.e. the engagement of online customers, is crucial, and there are three different ways to stick to this marketing model, namely Financial, Social, and Structural. If we want to do an online business, the ideal is to achieve the third one, which is the …
Social Media Direction 1: Make Good Use of Social Listening Tools Brands can continuously monitor users’ opinions, discussions, and post-use feelings about the brand through social listening tools. This is very important for brand promotion and preventing public relations disasters, and it also allows for monitoring competitors’ movements. Social Media Direction 2: Continue Utilizing Video …
[5 Key Directions in Social Media You Can’t Ignore] Read More »
Marketing giant Peter Drucker once said, “If you can’t measure something, you can’t improve it.” (If you can not measure it, you can not improve it.) In the past, marketers might have to wait for an ad or a new product to launch for two weeks and then slowly gather market reactions, but now in …
Achieving “measurement” in the field of digital marketing requires a new digital strategy model. As a strategist, I have developed digital strategies for many large and medium-sized companies, and with years of teaching and consulting experience, I have integrated a new “Digital Strategy Model” to visualize the concept of digital marketing, cover its characteristics, and …
A new digital strategy model to help you enhance your competitiveness Read More »
The aforementioned social media listening (SocialListening) – search for voices on the Internet and then set a marketing strategy, I believe you still have an impression. In today’s consumption model, it’s not just corporate brands that do their homework, consumers will search online for reviews or discussions about a product on major platforms before deciding …
What is the key to the decisive victory of the “Search Offensive and Defensive Battle”? Read More »
“Ever-changing” is an old term, but it is apt to describe the latest information technology. Millennials, electronics have disrupted the way people live: ‧From the previous “TV sauce rice” to today’s “never leave the machine”; ‧From the long journey to the famous store to search for favorites, now with just one finger, you can sit …
What is digital marketing (1) The importance and power of digital promotion Read More »
The Mannings printing incident at the beginning of 2018 caused a public relations disaster, which I believe is still fresh in everyone’s memory. Facebook’s mishandling of the printing incident due to Mannings’ jurisdiction, coupled with the media’s fuel, detonated a huge brand crisis, and it was not until the CEO of Mannings issued an apology …
To prevent a PR disaster, it is necessary to use an all-round alarm – Social Listening Read More »
Hong Kong has one of the highest internet penetration rates in the world, and people’s consumption patterns have shifted from going to physical stores to online mail ordering. There has also been a change in the way consumers obtain product information, from the initial mass media such as television, newspapers and magazines, to the online …
Make good use of the “Search” tool to attract potential customers Read More »
Do you remember a street interview about the “post-00s” that went viral on Facebook in the early years? One of the questions received enthusiastic attention and discussion in the online media: “At what age do you think people use Facebook?” The childish student replied with a smile, “My parents only use it.” Some students even …
As a company focusing on providing search engine optimization services, including SaaS website building, foreign trade promotion and SEO promotion services. The various services provided by Youyihua are designed to provide customers with a professional and high-quality service experience, so as to help customers achieve their business goals and enhance their market competitiveness. Here’s more …
Let Google understand the structure of a website is one of the basic conditions of SEO, how to ensure that your website architecture design has a good logic and hierarchical relationship? When Google reads a page, we have to think about how to put it into other pages related to it to read more content, then …
How do you make Google understand the structure of a website? Read More »
DR value (domain rating) is the score given by SEO tool ahrefs.com to the weight of a domain name, and the DR value of a domain name is based on 0-100 points to reflect the score value of a domain name, and the higher the score value, the higher the domain weight rating. Let’s take a look …
Google Index Library Before you search on Google, Google reads, analyzes, and extracts what it understands from hundreds of billions of websites, and sorts it into indexes. How does Google extract key information from the web? First of all, Google will judge whether the article can best explain the searcher’s question, whether the article contains …
