To this day, many companies still rely heavily on online advertising to attract new customers. But Google’s research found that 60% of users discover their favorite brands through multiple online channels, including image searches, watching videos, and browsing lifestyle information websites. Online advertising is only one of the ways to attract new customers, and in …
There are four common ways to promote Google SEO on foreign trade websites: Creative promotion of current affairs hot content: according to current affairs hot spots, create content for promotion based on their own product information. This approach is very demanding for creators. Real-time dynamic update promotion: Insist on updating new content every day to ensure that …
Several ways to promote the foreign trade website Google Read More »
社交媒體營銷一直是各大小品牌的重要營銷戰場。隨著社交平台巨頭陸續推出「商店」和「商品標注」等功能，社交媒體已不再只是落廣告、搞Campaign抄起品牌熱度的平台。 YouFind精心總結了四大2021年社交媒體趨勢，助您在競爭越演激烈的社交媒體戰場中脫穎而出！ (1)直播購物 (Live-streaming) 持續一年的疫情讓大衆已經習慣在家購物。今時今日消費者期望於網上能與品牌直接互動和獲取所需的產品資訊。直播購物補足了以往網購所缺乏的人與人之間的互動，亦讓顧客足不出戶也能親眼看見實物，大大增加了購買意欲。 (2)社交媒體商貿 (Social Commerce) 購物功能推出後，大品牌和小網店都爭相開設他們的社交媒體商店，在可見的將來社交媒體商店很可能會成爲他們主要的生意來源。Instagram除了設置「商品標注」、「商品分類」等方便商戶傳達品牌訊息和整理商品的功能外，「結賬」功能更讓用戶不用離開APP便能完成付費流程，讓整個購物經驗流暢無阻。 (3)社媒聆聽 (Social Listening) 社交媒體作爲消費者發表用家意見的渠道是一個龐大的數據寶庫，讓品牌能根據大衆的品牌印象適時作出回應及加强正面形象。隨著市面上數據分析工具的發展愈趨成熟，社媒聆聽更是來年的關鍵營銷策略。 (4)素人宣傳 (Micro-Influencer Marketing) 素人的Followers人數雖然不及知名KOL，但與他們忠實粉絲的互動更深入，找他們介紹您的產品不會有太hard sell的感覺。有研究更發現，有1000位Followers的素人的觀衆互動率比有100,000 Followers的KOL高出85%！而且他們大多是某特定產品種類的專家，能更有效助您品牌建立專業的形象。 YouFind品牌追蹤報告 (Brand Audit) 助您策劃最佳社交媒體策略 要制定最有效針對目標顧客的社交媒體和内容營銷策略，就要先了解他們的網上消費習慣和您現時的品牌形象。YouFind有超過1億的數據庫，讓您知道： ●目標顧客到哪些第三方平台搜尋和討論您的產品？ ●您和競爭對手的網上品牌形象如何？ ●怎樣的内容才能吸引您的目標顧客？ 只要click入以下按鈕，便能立刻免費登記索取您的品牌追蹤報告！
Social media is always a key battleground for brand marketing. As leading social platforms have been launching features like “shop” and “product tags”, social media is no longer just a platform that can boost brand popularity through advertisements and campaigns. YouFind has summarised the top 4 social media marketing trends in 2021 to help you …
Despite economic decline, HKTVmall announced an interim profit of $109 million in the first half of 2020 after previous 4 years of making a loss. Business volume has increased by 113.6% annually, representing an unprecedented success for the company. After failing to secure a free-to-air television licence 5 years ago, Ricky Wong, CEO of HKTVmall …
【Big Data: The Key for HKTVmall to Achieve its First Profitable Year】 Read More »
As an active user of the social platform (friends who will be interested in this, I believe the author’s comment is quite pertinent), I believe you must have heard of the name of MeWe, a social platform. As a relatively young social media company, MeWe has recently gained popularity, attracting a large number of young …
MeWe helps you, helps you, and 3 reflections before the brand opens up a new position Read More »
In June, the Hong Kong Brand Development Council (the BDC) conducted a survey under the banner of “Hong Kong Brands: The Road to Relaunch”, aiming to understand the measures taken by Hong Kong businesses to stay afloat during the COVID-19 pandemic. The survey revealed that 83% of responding companies reported a drop in business turnover …
If you want to do a good job in the promotion of foreign trade websites, you need to determine what are the channels to be promoted before formally implementing the promotion plan? The characteristics of these channels must be clearly grasped! Today, Youyihua will focus on “how to do the promotion of the foreign trade …
Detailed explanation of online and offline promotion skills Read More »
In the age of digital fragmentation, it takes you and your audience six to eight online exchanges to get a lead. Traditional marketing tactics, such as advertising, have been ineffective against savvy consumers, who gather information from various sources before deciding to buy a product. As a result, today’s online consumer journey has become increasingly …
10 online consumption data you need to know in 2021 Read More »
After a year of pandemic abuse, most customers have shifted their spending patterns from offline to online. To plan for 2021 and ensure that your digital solutions are up to date with the changing spending habits of your target customers, it’s important to evaluate your 2020 digital strategy. To this end, YouFind will provide you …
Merry Christmas and we wish you all the best this coming holiday! This might be the busiest time of the year as your marketing team is reviewing your strategies of 2020 and getting ready for 2021. Throughout the years, many of our clients often struggle with performing a quantifiable cross-channel analysis of their digital marketing …
Merry Christmas! YouFind Early Bird Discount Offer Read More »
Foreign trade website promotion is mainly for foreign users, so the potential customer object is foreign consumers! So we need to purposefully develop a promotion plan for foreign search engines and foreign commonly used social media platforms, in addition to some large-scale third-party foreign trade platforms and large-scale international exhibitions and so on! Many foreign …
【Foreign Trade Website Promotion】A few tips for foreign trade website promotion Read More »
Since the pandemic, many customers have switched to online shopping. Are your digital marketing strategies keeping up with this radical and irreversible change? YouFind is now offering a free Customer Journey Audit that analyses changes in your customer online behaviour and examines your current digital marketing strategy. Our Customer Journey Audit will evaluate the effectiveness of your current …
Boost your Marketing ROI with our Free Customer Journey Audit Read More »
If you want to do a good job in google seo optimization, in addition to paying attention to SEO optimization skills, you also need to pay attention to user experience! Seoers who pay attention to Google’s official information should know that Google has previously released some websites such as “responsive websites will be prioritized”, “websites that will …
Google will no longer include PC websites that are not mobile-friendly Read More »
Foreign trade enterprises in the process of globalization strategic layout, the construction of multilingual foreign trade website is the only way, the well-known research agency Common Sense Advisory Internet latest research results show that nearly 88% of Internet users, in the process of browsing the web to their own mother tongue, obviously, for foreign trade …
In the age of digital fragmentation, it takes you and your audience six to eight online exchanges to get a lead. Traditional marketing tactics, such as advertising, have been ineffective against savvy consumers, who gather information from various sources before deciding to buy a product. As a result, today’s online consumer journey has become increasingly …
Develop a digital marketing strategy that best suits your company in 2021 Read More »
Affected by the epidemic, the market is sluggish this year, and the corporate brand can be said to have lost a whole year, but as the end of the year is approaching, it is better to take advantage of Christmas to engage in new ideas on the online platform, play the “epidemic” and win, and …
Teach you how to fight the “epidemic” at Christmas Read More »
As a marketer, you may still have to work even if it’s a holiday. If you want to chill in your spare time, YouFind will introduce you to the recent Netflix super popular series “Emily In Paris”, which is definitely worth watching! In addition to enjoying the plot, you can also learn from it and …
Google SEO ranking optimization needs a step-by-step process! If you want to do a good job in Google SEO ranking, you must have a complete optimization plan! Normally, Google SEO optimization includes off-site SEO, on-site SEO and technical SEO. 1. The technical SEO operation of Google SEO ranking optimization In addition to on-site SEO optimization and off-site …
Many brands understand the importance of Go Digital digitalization during the pandemic, but even if you have invested in the online market, it does not mean that you have successfully launched online. The key point is that your business doesn’t really enjoy the biggest advantage of Big Data – marketing automation. In fact, borrowing from …
1. Common misunderstandings in the promotion of foreign trade websites Myth 1 In the process of marketing and promotion of foreign trade websites, many people will have such a wrong cognition: “there will be orders if there is traffic”! Although this sentence seems to be no problem, but it is not the case in practical …
There are several key points in the marketing and promotion of foreign trade websites Read More »
Want to know who has ever browsed your website, want to increase the conversion rate of e-commerce, but alas, visitors are as elusive as ghosts. As you can see from the chart below, if 95% of visitors have stayed on an e-commerce site, browsed products, or even put products in their shopping carts, only 5% …
【DFI Digital Footprint System, Help You Grasp Every Potential Business Opportunity!】 Read More »
Hong Kong is an internationally renowned shopping paradise, and the retail sector is one of the main drivers of the local economy. According to the provisional estimates of the Census and Statistics Department, the total retail sales prices in the first eight months of 2020 decreased by 30.2% compared with the same period in 2019. …
Recognize the value of your customers’ footprints in your rewards program Read More »
Many foreign trade companies will use Google advertorials and media advertising to market their products. So, how to cleverly put Google Ads ads into advertorials to improve the ROI conversion rate of Google Ads? In the process of foreign trade website promotion, many companies will use Google advertorial promotion and media advertising to market their …
Backstory In recent years, China Unicom International has been trying to enter the overseas market through the Internet, and after finally determining the plan of cooperation search marketing with YouFind, it took only half a year to increase overseas sales by 52 times, and the effect far exceeded expectations, which made a good paving for …
China Unicom’s overseas sales increased by 52 times in half a year! Read More »
SEOers who do google seo ranking optimization know that the update of Google’s search engine algorithm will also have a certain impact on our rankings, so what should Google SEO do to keep its rankings? If you need to make your website the first page of Google ranking, you need to do the following Page Title > …
How to maintain the stability of Google SEO ranking? Read More »
Most foreign trade enterprises have independent sites, but Google SEO ranking optimization is not very common, just imagine if the independent site of foreign trade enterprises Google SEO ranking is good, your website page or store appears in the first page of Google search results, without advertising can get considerable traffic and achieve a certain …
There are countless digital marketing methods on the market, especially due to the impact of the epidemic, many foreign trade enterprises have deeply realized the importance of online marketing, and developing diversified digital marketing channels and effective content marketing will be the best solution for modern enterprises to explore overseas markets. For example, Google SEO …
In 2020, with the global economic downturn, the living environment of the foreign trade industry has become more and more severe, and many foreign trade companies have actively turned to online marketing, such as starting to pay attention to the ranking of foreign trade websites in Google, paid promotion, etc.!We know that Google, as the …
Can foreign trade website optimization get good Google rankings if it cooperates? Read More »
With the spread of the global epidemic and the continuous escalation of the Sino-US trade war, the survival of foreign trade enterprises is becoming more and more difficult, from the current market situation, this difficult situation will continue! Is it necessary for foreign trade enterprises to do Google SEO ranking optimization? In fact, it is …
How to do Google SEO ranking optimization for foreign trade enterprise websites Read More »
In the early days of foreign trade brand building, there is no inclusion in the search engine, and if you don’t do anything, it is difficult for the website to be included, so if your website wants to do Google ranking optimization, you need to take the initiative to submit your website to Google through …
In the process of doing Google ranking optimization, SEOers often discuss what is the keyword density of Google SEO? Although it is often discussed, few SEOers can give a demonstrable ideal value, of course, the ideal value of Google SEO keyword density must exist, otherwise why would someone be punished because of the keyword stacking …
What is Search Engine Optimization? Search engine optimization, website optimization, or SEO, refers to the use of different rules and algorithms of major search engines to help your website improve its organic ranking in major search engines. SEO is one of the most important means of Google search engine marketing, which plays a prominent role …
As one of the world’s largest search platforms, Google covers more than 200 countries around the world, has 132 international languages, and accounts for more than 81% of the world’s search traffic Therefore, if you can display your website or brand on Google, the exposure and click-through rate are undoubtedly very high, so doing a …
Google Overseas Promotion makes it easy to achieve global marketing without leaving home Read More »
SEOer knows that doing Google SEO ranking optimization is not an overnight thing, but a long-term work, which needs to be continuously optimized and accumulated, and finally there will be a good ranking! SEO rankings will change every day, because competition is everywhere, you are slack, others work hard, other people’s website rankings may surpass …
Google SEO Ranking Optimization Process How to Maintain the Stability of Google Rankings Read More »
In the first half of 2020, global enterprises were shrouded in the shadow of the epidemic, and many of them switched from offline to online word-of-mouth marketing, which highlighted the importance of social media marketing. Today, Youyihua will share with you three suggestions for online word-of-mouth marketing on social media, let’s take a look~ Point …
In 2020, do a good job in online word-of-mouth marketing, and make three suggestions Read More »
Under today’s Internet trend, foreign customers generally use the search engine Google to find information, and people are also accustomed to looking for the information they need through the search engine. When your peers are doing Google network promotion, if you haven’t started yet, it means that your peers have surpassed you on the Google …
When many foreign trade enterprises establish independent sites, they often only pay attention to whether the website style is close to the European and American styles! and ignore whether the website architecture and code meet the requirements of Google SEO! Problems that need to be paid attention to in the early stage of foreign trade …
Independent Foreign Trade Enterprise Site 7 Tips for Google SEO Optimization Read More »
SEOers should be very clear that content optimization is a very important part of the whole SEO process, and in the process of Google SEO optimization and promotion, content optimization can not only create authoritative content and credible reputation for the brand, but also get better rankings! In previous cases, Youyihua’s customers have even doubled …
SEOers will always discuss some of the influencing factors of Google SEO ranking after dinner, although we all know that website content and website external links are very important, but often we do a good job in the case of website content and external links, the ranking will still decline or be unstable, although we …
Do you know all the 24 Google SEO Search Ranking Factors? Read More »
Friends who understand Google SEO optimization know that if a foreign trade company wants to promote its brand and services to the world, then Google, which occupies 90% of the global search engine market, is the best channel that must be selected, and if you want to achieve the highest ROI at the lowest cost, …
As the largest social platform abroad, the traffic effect brought by Facebook cannot be underestimated, and in 2020, Facebook will still be the most important advertising platform in overseas network promotion! We believe that everyone has a common goal when running Facebook ads: to optimize the click-through rate of the ad and give the ad …
In addition to obtaining Google organic traffic through Google SEO ranking optimization, the other thing is off-site drainage! Although in the previous article “Google Ranking Optimization and Promotion Guide: Do a Good Job in 3 Aspects and Rank Must Be Good”, Youyihua has mentioned on-site SEO optimization and off-site SEO optimization, but it is only a …
As we all know, in the process of Google’s overseas promotion, social media marketing accounts for a very high proportion, especially affected by the epidemic in 2020, the foreign trade industry uses traditional exhibitions, platforms and other forms to discover customers is no longer applicable, how to discover customers through new channels is an urgent and …
If you want to do Google SEO optimization to get good rankings, you don’t need to have a complete and clear SEO ranking optimization plan! Today’s Youyihua Google Ranking Optimization Guide will focus on several aspects: Google Ranking Optimization Structure Layout, Google SEO On-Site Optimization, Google SEO On-Site Promotion, etc.; We will explain how to …
How can foreign trade enterprises and brands do a good job in overseas network promotion? It has always been a topic of concern in the foreign trade industry! As we all know, overseas network promotion is one of the important channels for foreign trade enterprises and brands to expand overseas markets. Today, Youyihua will share …
How to do overseas network promotion for foreign trade brands in 2020? Read More »
As we all know, affected by the epidemic, many countries or cities have implemented the measures of lockdown, the implementation of this measure, directly led to the offline consumer market (shopping malls, restaurants, cinemas) and other serious blows, and even many stores directly closed down, facing the huge impact of the epidemic, compared with offline, …
As a user-generated content-driven platform, YouTube has nearly 2 billion registered users worldwide, making it the short-form video platform with the highest monthly active users. At the same time, YouTube is also the favorite social platform of the younger generation, and in a recent survey, YouTube bloggers have become a career that young people aspire …
With the rise of video and live broadcasting, “Internet celebrity delivery” has become one of the popular promotion methods at home and abroad, but careful friends must have also noticed that Internet celebrity delivery is popular, but Internet celebrities who step on thunder also abound. On the hot search, publicly apologized, actively compensated, caused a …
2020 is destined to be an extraordinary year, all walks of life are facing severe tests, brand going overseas has become a breakthrough for many enterprises, what opportunities will enterprises usher in? On June 17, 2020, 36Kr and Twitter jointly held a CMO summit titled “Riding the Wind and Waves, Leading the Future” to discuss …
With the development of the mobile Internet, it also provides greater opportunities and markets for overseas enterprises, through mobile Internet digital marketing, it will no longer be difficult for corporate brands to go overseas, for enterprises with brand plans to go overseas, it is completely possible to expand the influence of the brand to overseas …
With the acceleration of Internet globalization, Chinese brands have set off a wave of “sailing to the world”, and more and more outstanding enterprises choose to go abroad to find more incremental markets, but how can they accurately reach a large number of overseas target users with their products and brand information? It is a …
How to use Google SEO optimization for enterprise websites to develop overseas markets Read More »
With the advent of broadband upgrade and the advent of the 5G era, social media marketing is gradually occupying a leading position, video marketing with strong visuality, fast pace of information transmission and other unique advantages, in the Google network promotion plan of major enterprise brands, video marketing is used as the mainstream marketing strategy, …
Foreign trade brand overseas marketing YouTube video marketing cannot be ignored Read More »
Snapchat is a social media platform derived from camera applications, which is widely popular among young people because of its cool function of “burning after reading”, and has become one of the most active leaders among many foreign social media platforms. With the advent of the global mobile Internet era, many foreign trade companies are …
In 2020, as the coverage of “Internet +” is becoming more and more extensive, social media marketing is becoming increasingly popular, for foreign trade enterprises, social media marketing is one of the important channels for overseas network promotion, especially in 2020, which is affected by the epidemic in the bleak situation of offline physical business, …
Affected by the epidemic, the offline marketing activities of foreign trade enterprises have been generally affected, and the opportunities for face-to-face communication with customers have been greatly reduced. When foreign trade enterprises are faced with the dilemma of order cancellation, a large loss of overseas customers, and the suspension of offline exhibitions, some companies seize …
In the process of foreign trade enterprise brand going to sea, the establishment of overseas independent sites is an indispensable link, on the one hand, foreign trade enterprises can display products through the enterprise site, on the other hand, they can also accept customer inquiries, so more and more foreign trade enterprises realize the importance …
Under the epidemic, the foreign trade industry has suffered severe challenges, and many small and medium-sized enterprises are even facing the risk of bankruptcy, in order to seek breakthroughs, such as doing foreign trade website promotion and carrying out online marketing services is the current urgency of every foreign trade enterprise. With the spread of …
In the face of the impact of the epidemic, many foreign exhibitions are also facing cancellation and postponement, so we have received a lot of customer inquiries, the exhibition is an indispensable lifeline for those small and medium-sized enterprises, how to maintain the company’s operation after the exhibition? How do you keep your brand active? …
Today we are going to talk about an urgent question, how do we prepare for the epidemic? How do you retain overseas customers? Is there any way we can break through the restrictions of the epidemic and achieve cooperation and communication? What tools can do that? In the past, when we connected with customers, we …
