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1. Common misunderstandings in the promotion of foreign trade websites Myth 1 In the process of marketing and promotion of foreign trade websites, many people will have such a wrong cognition: “there will be orders if there is traffic”! Although this sentence seems to be no problem, but it is not the case in practical …
There are several key points in the marketing and promotion of foreign trade websites Read More »
Many brands understand the importance of Go Digital digitalization during the pandemic, but even if you have invested in the online market, it does not mean that you have successfully launched online. The key point is that your business doesn’t really enjoy the biggest advantage of Big Data – marketing automation. In fact, borrowing from …
There are countless digital marketing methods on the market, especially due to the impact of the epidemic, many foreign trade enterprises have deeply realized the importance of online marketing, and developing diversified digital marketing channels and effective content marketing will be the best solution for modern enterprises to explore overseas markets. For example, Google SEO …
Most foreign trade enterprises have independent sites, but Google SEO ranking optimization is not very common, just imagine if the independent site of foreign trade enterprises Google SEO ranking is good, your website page or store appears in the first page of Google search results, without advertising can get considerable traffic and achieve a certain …
SEOers who do google seo ranking optimization know that the update of Google’s search engine algorithm will also have a certain impact on our rankings, so what should Google SEO do to keep its rankings? If you need to make your website the first page of Google ranking, you need to do the following Page Title > …
How to maintain the stability of Google SEO ranking? Read More »
Backstory In recent years, China Unicom International has been trying to enter the overseas market through the Internet, and after finally determining the plan of cooperation search marketing with YouFind, it took only half a year to increase overseas sales by 52 times, and the effect far exceeded expectations, which made a good paving for …
China Unicom’s overseas sales increased by 52 times in half a year! Read More »
In the early days of foreign trade brand building, there is no inclusion in the search engine, and if you don’t do anything, it is difficult for the website to be included, so if your website wants to do Google ranking optimization, you need to take the initiative to submit your website to Google through …
With the spread of the global epidemic and the continuous escalation of the Sino-US trade war, the survival of foreign trade enterprises is becoming more and more difficult, from the current market situation, this difficult situation will continue! Is it necessary for foreign trade enterprises to do Google SEO ranking optimization? In fact, it is …
How to do Google SEO ranking optimization for foreign trade enterprise websites Read More »
In 2020, with the global economic downturn, the living environment of the foreign trade industry has become more and more severe, and many foreign trade companies have actively turned to online marketing, such as starting to pay attention to the ranking of foreign trade websites in Google, paid promotion, etc.!We know that Google, as the …
Can foreign trade website optimization get good Google rankings if it cooperates? Read More »
SEOer knows that doing Google SEO ranking optimization is not an overnight thing, but a long-term work, which needs to be continuously optimized and accumulated, and finally there will be a good ranking! SEO rankings will change every day, because competition is everywhere, you are slack, others work hard, other people’s website rankings may surpass …
Google SEO Ranking Optimization Process How to Maintain the Stability of Google Rankings Read More »
As one of the world’s largest search platforms, Google covers more than 200 countries around the world, has 132 international languages, and accounts for more than 81% of the world’s search traffic Therefore, if you can display your website or brand on Google, the exposure and click-through rate are undoubtedly very high, so doing a …
Google Overseas Promotion makes it easy to achieve global marketing without leaving home Read More »
What is Search Engine Optimization? Search engine optimization, website optimization, or SEO, refers to the use of different rules and algorithms of major search engines to help your website improve its organic ranking in major search engines. SEO is one of the most important means of Google search engine marketing, which plays a prominent role …
In the process of doing Google ranking optimization, SEOers often discuss what is the keyword density of Google SEO? Although it is often discussed, few SEOers can give a demonstrable ideal value, of course, the ideal value of Google SEO keyword density must exist, otherwise why would someone be punished because of the keyword stacking …
When many foreign trade enterprises establish independent sites, they often only pay attention to whether the website style is close to the European and American styles! and ignore whether the website architecture and code meet the requirements of Google SEO! Problems that need to be paid attention to in the early stage of foreign trade …
Independent Foreign Trade Enterprise Site 7 Tips for Google SEO Optimization Read More »
Under today’s Internet trend, foreign customers generally use the search engine Google to find information, and people are also accustomed to looking for the information they need through the search engine. When your peers are doing Google network promotion, if you haven’t started yet, it means that your peers have surpassed you on the Google …
In the first half of 2020, global enterprises were shrouded in the shadow of the epidemic, and many of them switched from offline to online word-of-mouth marketing, which highlighted the importance of social media marketing. Today, Youyihua will share with you three suggestions for online word-of-mouth marketing on social media, let’s take a look~ Point …
In 2020, do a good job in online word-of-mouth marketing, and make three suggestions Read More »
As the largest social platform abroad, the traffic effect brought by Facebook cannot be underestimated, and in 2020, Facebook will still be the most important advertising platform in overseas network promotion! We believe that everyone has a common goal when running Facebook ads: to optimize the click-through rate of the ad and give the ad …
Friends who understand Google SEO optimization know that if a foreign trade company wants to promote its brand and services to the world, then Google, which occupies 90% of the global search engine market, is the best channel that must be selected, and if you want to achieve the highest ROI at the lowest cost, …
SEOers will always discuss some of the influencing factors of Google SEO ranking after dinner, although we all know that website content and website external links are very important, but often we do a good job in the case of website content and external links, the ranking will still decline or be unstable, although we …
Do you know all the 24 Google SEO Search Ranking Factors? Read More »
SEOers should be very clear that content optimization is a very important part of the whole SEO process, and in the process of Google SEO optimization and promotion, content optimization can not only create authoritative content and credible reputation for the brand, but also get better rankings! In previous cases, Youyihua’s customers have even doubled …
As we all know, in the process of Google’s overseas promotion, social media marketing accounts for a very high proportion, especially affected by the epidemic in 2020, the foreign trade industry uses traditional exhibitions, platforms and other forms to discover customers is no longer applicable, how to discover customers through new channels is an urgent and …
In addition to obtaining Google organic traffic through Google SEO ranking optimization, the other thing is off-site drainage! Although in the previous article “Google Ranking Optimization and Promotion Guide: Do a Good Job in 3 Aspects and Rank Must Be Good”, Youyihua has mentioned on-site SEO optimization and off-site SEO optimization, but it is only a …
If you want to do Google SEO optimization to get good rankings, you don’t need to have a complete and clear SEO ranking optimization plan! Today’s Youyihua Google Ranking Optimization Guide will focus on several aspects: Google Ranking Optimization Structure Layout, Google SEO On-Site Optimization, Google SEO On-Site Promotion, etc.; We will explain how to …
How can foreign trade enterprises and brands do a good job in overseas network promotion? It has always been a topic of concern in the foreign trade industry! As we all know, overseas network promotion is one of the important channels for foreign trade enterprises and brands to expand overseas markets. Today, Youyihua will share …
How to do overseas network promotion for foreign trade brands in 2020? Read More »
With the advent of broadband upgrade and the advent of the 5G era, social media marketing is gradually occupying a leading position, video marketing with strong visuality, fast pace of information transmission and other unique advantages, in the Google network promotion plan of major enterprise brands, video marketing is used as the mainstream marketing strategy, …
Foreign trade brand overseas marketing YouTube video marketing cannot be ignored Read More »
With the acceleration of Internet globalization, Chinese brands have set off a wave of “sailing to the world”, and more and more outstanding enterprises choose to go abroad to find more incremental markets, but how can they accurately reach a large number of overseas target users with their products and brand information? It is a …
How to use Google SEO optimization for enterprise websites to develop overseas markets Read More »
With the development of the mobile Internet, it also provides greater opportunities and markets for overseas enterprises, through mobile Internet digital marketing, it will no longer be difficult for corporate brands to go overseas, for enterprises with brand plans to go overseas, it is completely possible to expand the influence of the brand to overseas …
In the process of foreign trade enterprise brand going to sea, the establishment of overseas independent sites is an indispensable link, on the one hand, foreign trade enterprises can display products through the enterprise site, on the other hand, they can also accept customer inquiries, so more and more foreign trade enterprises realize the importance …
Affected by the epidemic, the offline marketing activities of foreign trade enterprises have been generally affected, and the opportunities for face-to-face communication with customers have been greatly reduced. When foreign trade enterprises are faced with the dilemma of order cancellation, a large loss of overseas customers, and the suspension of offline exhibitions, some companies seize …
In 2020, as the coverage of “Internet +” is becoming more and more extensive, social media marketing is becoming increasingly popular, for foreign trade enterprises, social media marketing is one of the important channels for overseas network promotion, especially in 2020, which is affected by the epidemic in the bleak situation of offline physical business, …
Snapchat is a social media platform derived from camera applications, which is widely popular among young people because of its cool function of “burning after reading”, and has become one of the most active leaders among many foreign social media platforms. With the advent of the global mobile Internet era, many foreign trade companies are …
In recent years, with the development of the mobile Internet, Internet consumers are getting younger and younger, the situation of cross-border e-commerce is very good, the Internet has become a bridge to connect the world, so that you and customers can reach a transaction without meeting, and it is imperative for foreign trade enterprises to …
Active marketing is the key to foreign trade enterprise brands going overseas Read More »
Today we are going to talk about an urgent question, how do we prepare for the epidemic? How do you retain overseas customers? Is there any way we can break through the restrictions of the epidemic and achieve cooperation and communication? What tools can do that? In the past, when we connected with customers, we …
In the face of the impact of the epidemic, many foreign exhibitions are also facing cancellation and postponement, so we have received a lot of customer inquiries, the exhibition is an indispensable lifeline for those small and medium-sized enterprises, how to maintain the company’s operation after the exhibition? How do you keep your brand active? …
Under the epidemic, the foreign trade industry has suffered severe challenges, and many small and medium-sized enterprises are even facing the risk of bankruptcy, in order to seek breakthroughs, such as doing foreign trade website promotion and carrying out online marketing services is the current urgency of every foreign trade enterprise. With the spread of …
With the proper management of big data, it is possible to understand the habits of consumers and competitors and carry out targeted marketing strategies. However, many companies do not have access to big data, or fail to make good use of it, and end up with no data but no analysis. Digital Audit can effectively …
Harness the big data of Digital Audit to create limitless opportunities Read More »
Hong Kong companies are going through a grim time, and both small and medium-sized enterprises (SMEs) and international enterprises, especially those that have been stereotyped as political, will be greatly affected. Nowadays, with the rapid development of technology, netizens have divided stores of all sizes into “yellow” and “blue” colors, and even made mobile phone …
“Political color” is involved in business, how should you deal with yourself? Read More »
Today, AI technology has become very common, bringing convenience to many industries, and even bringing disruptive power to the marketing industry. AI helps marketers perform their work, enhance the efficiency of their entire marketing team, and can even harness repetitive tasks to do more with the least number of people. However, with the vast scope …
AI technology combined with social media to rewrite the fate of enterprises Read More »
Image source：hket With the outbreak of the Sino-US trade war and the impact of major political challenges faced by Hong Kong, Hong Kong’s economic development has not been as stable as in previous years, and the business environment and consumption atmosphere have become more stringent, with the government announcing that the economic growth in the …
Digital transformation is a new opportunity to break through the economic dilemma Read More »
Earlier, a mobile game “Traveling Frog” was very popular in China, Taiwan and other places, and Hong Kong has also formed a craze, Chinese players alone have exploded more than 3.5 million downloads in a month, and many media have rushed to report. In fact, the game content of “Traveling Frog” is very simple, the …
As mentioned above, the future trend of influencers will gradually shift from hot key opinion leaders (KOLs) to micro-influencers. But it is undeniable that KOLs are still sought after and looked forward to. Earlier, a survey interviewed hundreds of children, and nearly forty percent of the respondents expressed their desire to become KOLs, hoping that …
The importance and power of Digital Marketing Things are changing every second in Information Technology Industry. In 21st century, the enhanced digital products have created a brand-new living style. In the past, people tend to enjoy watching TV while they are having meals. For now, mobile phone has entirely replaced TV and can do even …
在互聯網尚未普及的時代，資訊的傳遞非常「單向」，我們接觸的資訊來源主要是大眾媒體──消息經由記者接收、由記者進行消化、整理、報道，再傳達至你與我。然而，在當今的世代，資訊不單不是單向，有是「多面向」，有如蜘蛛網，你我他可以獨立連結，也可以以群組的方式地集體連繫。從群眾的角度而言，當中尤其由 KOL（Key Opinion Leader，關鍵意見領袖）扮演著舉足輕重的角色，KOL 對在社交媒體所發表的評價，不單是吸引無數跟隨者的眼球，更影響很多人的消費決定。不難明白的是，很多品牌管理者、廣告商，現在都力求找到優秀的 KOL 以達致廣告的效果。 那麼，一位優秀的 KOL 該具備什麼條件？知名度高就一定有影響力嗎？其實不然。知名度和影響力，兩者都是重要的指標，然而，兩者未必有正比的關係。 一個知名度高的 KOL，很可能有大量的支持者（即粉絲，Fans）或者跟隨者（Followers），但未必代表這位 KOL 可以影響他們的消費決定；反之，一個具有強大影響力的 KOL，可能他算不上是街知巷聞，但他的一小撮的支持者對他可是亦步亦趨。 揀選 KOL 的質與量指標 再深入一些去想，行銷人員在評核如何選擇合適的 KOL 時，該考慮什麼因素？憑藉著我們團隊所累積的經驗，在此分享一下在選擇 KOL 時需要考慮的因素。 第一，質量上（Qualitative）的指標。 我們會視乎內容切合度（Content Affinity），當中我們會經常參考的有 4 個指標： 1.相關性（Relevancy） 我們會首先看該KOL是否該產品的使用者，有否寫網上資訊（Feed），他/她本身的專長是否與該行業 / 產品有關。 2.外貌及品味（Look & Style） 在這方面，香港人的確較為膚淺，這因素對消費者而言都相當重要，我們都會看KOL在互聯網上是否表現出吸引觀眾的外貌和品味，也看他/她的言論有否正面的能量？還是較情緒化或被動？這些都是很重要的因素，因為他外貌和品味關乎到他是否與該品牌切合。 3.語氣及行為（Tone & Manner） 從 KOL 的網上發佈，我們會看看 KOL 如何用字？ 當他描述產品時，當中的用字是否切合品牌的需要？當中的語氣又是否能夠吸引（Engage）目標客戶群（Target Audience）？因為在網上，有些 KOL 有時說話較為輕佻或偏激，而如果品牌的目標客戶群是比較成熟穩重的話，這 KOL 的切合性就值得存疑了。 4.經驗（Experience & Voice） 我們會看 KOL …
A digital marketing model is a marketing model that can carry all businesses. Even if others plagiarize, there are ways to continue to change it, and even get better. But it’s important to note that what works in someone else’s business doesn’t mean it works in yours. And if the digital marketing model is not …
After a tumultuous year, businesses must understand the top three marketing trends for 2020 to seize the golden opportunity to rise to the occasion and win more business. Market 1: Video Marketing is the most popular marketing strategy According to an analysis by Smart Insight, a marketplace learning platform, 83% of marketers in video marketing …
Top 3 Marketing Trends for 2020 Win more business Read More »
In order to let readers know more, I interviewed the Hong Kong Young Women’s Christian Association (HKYWCA) and the Asbury Methodist Social Service to analyse the development and needs of these NGOs in digitalisation. #6.1 Hong Kong Young Women’s Christian Association For large organizations like the Hong Kong Young Women’s Christian Association (HKYWCA), which has …
Digitalisation demand from non-governmental organisations Read More »
2a. The Evolution of Marketing: From the 4Ps to the 8Ps Traditional marketing talks about 4Ps, 4Ps emerged in the 70s of the last century, relying on computers to do analysis, the elements are: 1.Product 2.Price 3.Place 4.Promotion In the 80s, the service industry became 8Ps, the elements of which are: 1.Product 2.Price 3.Place 4.Promotion …
The business model of Google Assistant may shift from advertising to trading platforms The announcement of the latest Google Assistant features and news at the International Consumer Electronics Show (CES) caused a lot of buzz. The most important of these is that users will be able to check in with United Airlines through Google Assistant …
Companies of all sizes make similar mistakes, so remember to keep track of all your campaigns and keep an eye on core metrics Written by Mona Elesseily on December 6, 2018 at 10:40 a.m Companies large and small can experience setbacks when it comes to online marketing. A common misconception is that large companies don’t …
Paid search for underuse – how to get the right medicine Read More »
Facebook announced on Tuesday that it will launch Stories for groups in global markets and allow group members to use emojis. Group admins have the authority to review the content of the story and the members who posted it. Why it’s worth paying attention to Facebook’s Groups feature provides an alternative way for brands and …
Facebook launched a global story for groups and added emojis Read More »
9 out of 10 consumers use a voice assistant on their smartphone; 41% also said they use this feature on a daily basis According to a recent survey and report by reputation management and local SEO provider Chatmeter, nine out of ten smartphone users have a habit of using virtual assistants. Four adults will check …
Survey: 88% of people will look for driving directions after using voice search Read More »
The online world is filled with vast amounts of accessible data from sources like major search engines, social media, and brand websites. However, due to its fragmented nature, it can be challenging for businesses to utilize this data effectively. Digital Audit involves auditing data sourced from the internet. By leveraging the Digital Audit system, we …
YouFind Newsletter | Digital Audit: Unveiling Competitors with Data Read More »
Today’s event, “Retail Marketing 2019,” held at HOTEL ICON, has successfully concluded. We would like to thank the organizers for providing the venue and our colleagues for their meticulous arrangements. We also extend our gratitude to the industry professionals who visited the YouFind booth to learn about our Digital Audit system. If you are interested …
Major trends Google Ads expert Felix Wenzel shares his predictions for the SEM market in 2019 Content courtesy of AdPoint: Written on January 23, 2019 at 7:30 a.m Over the past 10 years, SEM has been a marketing tool that has turned things around. But to this day, a simple ad isn’t enough to drive …
Significant trends in Google Ads (AdWords) in 2019 Read More »
In this era of Big Data, online marketing is immensely powerful. Many brands hope to leverage digital transformation to allocate resources online and gain a share of the market. But how should they begin this transformation journey? YouFind is partnering with Hong Kong Telecommunications (HKT) to hold a free seminar series titled “How to Leverage …
HKT x YouFind Xeon Digital Transformation Seminar! Read More »
In view of China’s recent development strategy of the Belt and Road Initiative, the China Investment Forum was held in the Czech Republic in November to promote the economic development of the two places. My younger brother was fortunate to be invited to attend the “China Investment Forum” on behalf of Hong Kong’s IT sector, …
Toys”R”Us, a major multinational toy chain, recently filed for bankruptcy protection in Virginia, USA, and its 1,600 or so stores will continue to operate as usual, and this bankruptcy protection does not include operations outside the United States and Canada. Many people wonder why even the well-known giant of the toy industry will fall one …
Toys”R”Us went bankrupt, and there are traces to be found Read More »
IBM has recently made big purchases of weather companies, including Weather.com, an underground weather news website and its vast weather database, and has since announced plans to further expand its scale to five major markets, including China, Japan, India, Brazil and Mexico, with the goal of adding hundreds of millions of global users in the …
What is the potential value of big weather data? Read More »
1.Offline world is not going anywhere. Traditionally we need to collect data in different ways such as conducting a questionnaire survey, focus group interview for primary data. Or we rely on research agencies to buy media analysis report or trend forecasting report. These all take lots of time and effort. Moreover it will limit to …
The Awesome World of Data-Driven Decision Making (Web Analytics) Read More »
As mentioned above, I attended Google’s cloud conference in London to learn more about its groundbreaking cloud technology developments. In the future, Google will vigorously develop virtual server technology and hope to occupy a larger cloud service market. Google’s four major services: cloud storage service, computing engine, engine for developing and running applications, BigQuery for …
How does the latest cloud technology support innovative technologies? Read More »
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