YouFind Recap | Retail Marketing 2019

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YouFind Recap | Retail Marketing 2019

YouFind Recap | Retail Marketing 2019

Today’s event, “Retail Marketing 2019,” held at HOTEL ICON, has successfully concluded. We would like to thank the organizers for providing the venue and our colleagues for their meticulous arrangements. We also extend our gratitude to the industry professionals who visited the YouFind booth to learn about our Digital Audit system.

If you are interested in gaining a deeper understanding of YouFind’s Digital Audit solutions, please inbox us with your name, contact number, and company name. Our representatives will reach out to you for further follow-up.

#YouFind #YouFindLimited #DigitalAudit #數位審計 #RetailMarketing2019 #RetailMarketingConference #recap

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KOL（關鍵意見領袖)

在互聯網尚未普及的時代，資訊的傳遞非常「單向」，我們接觸的資訊來源主要是大眾媒體──消息經由記者接收、由記者進行消化、整理、報道，再傳達至你與我。然而，在當今的世代，資訊不單不是單向，有是「多面向」，有如蜘蛛網，你我他可以獨立連結，也可以以群組的方式地集體連繫。從群眾的角度而言，當中尤其由 KOL（Key Opinion Leader，關鍵意見領袖）扮演著舉足輕重的角色，KOL 對在社交媒體所發表的評價，不單是吸引無數跟隨者的眼球，更影響很多人的消費決定。不難明白的是，很多品牌管理者、廣告商，現在都力求找到優秀的 KOL 以達致廣告的效果。那麼，一位優秀的 KOL 該具備什麼條件？知名度高就一定有影響力嗎？其實不然。知名度和影響力，兩者都是重要的指標，然而，兩者未必有正比的關係。一個知名度高的 KOL，很可能有大量的支持者（即粉絲，Fans）或者跟隨者（Followers），但未必代表這位 KOL 可以影響他們的消費決定；反之，一個具有強大影響力的 KOL，可能他算不上是街知巷聞，但他的一小撮的支持者對他可是亦步亦趨。揀選 KOL 的質與量指標再深入一些去想，行銷人員在評核如何選擇合適的 KOL...

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YouFind Recap | Retail Marketing 2019 – You Find Ltd.

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