Digitalisation demand from non-governmental organisations
In order to let readers know more, I interviewed the Hong Kong Young Women’s Christian Association (HKYWCA) and the Asbury Methodist Social Service to analyse the development and needs of these NGOs in digitalisation. #6.1 Hong Kong Young Women’s Christian Association For large organizations like the Hong Kong Young Women’s Christian Association (HKYWCA), which has 1,100 staff and 83 centers, messaging is important. Due to the size of the organization and the wide range of services involved, they need a fast and reliable information system. Now, every employee has a personal computer, the basic office perimeter facilities are sufficient, and…
The evolution of digital marketing
2a. The Evolution of Marketing: From the 4Ps to the 8Ps Traditional marketing talks about 4Ps, 4Ps emerged in the 70s of the last century, relying on computers to do analysis, the elements are: 1.Product 2.Price 3.Place 4.Promotion In the 80s, the service industry became 8Ps, the elements of which are: 1.Product 2.Price 3.Place 4.Promotion 5.People 6.Process 7. Physical evidence 8.Productivity (Technology makes service smoother) In fact, online and offline marketing are similar, but they are also changing. From the most traditional 4Ps, to the current 8Ps, from offline to online, from the previous small data to the current big…
Survey: 88% of people will look for driving directions after using voice search
9 out of 10 consumers use a voice assistant on their smartphone; 41% also said they use this feature on a daily basis According to a recent survey and report by reputation management and local SEO provider Chatmeter, nine out of ten smartphone users have a habit of using virtual assistants. Four adults will check the local information The survey also found that about 40% of consumers “use voice search to find directions, addresses or business hours”, while 27% said that “the main use of voice systems is to find restaurants, shops or companies”. It’s common to search for local…
Paid search for underuse – how to get the right medicine
Companies of all sizes make similar mistakes, so remember to keep track of all your campaigns and keep an eye on core metrics Written by Mona Elesseily on December 6, 2018 at 10:40 a.m Companies large and small can experience setbacks when it comes to online marketing. A common misconception is that large companies don’t make the same mistakes as small companies, but the truth is quite the opposite. Here are a few common mistakes and ways to avoid them. 1. Not tracking all promotions Believe it or not, this mistake is more common than you think! In my experience,…
What’s new from Google Assistant: check-in, hotel reservations, language translation, and Google Maps
The business model of Google Assistant may shift from advertising to trading platforms The announcement of the latest Google Assistant features and news at the International Consumer Electronics Show (CES) caused a lot of buzz. The most important of these is that users will be able to check in with United Airlines through Google Assistant and make reservations at multiple hotel chains. Foreign Chinese translation Also announced on the same day was the foreign language translation of the smart home assistant Google Home, as well as the integration of Google Assistant into Google Maps (Android and iOS versions). (This integration…
Significant trends in Google Ads (AdWords) in 2019
Major trends Google Ads expert Felix Wenzel shares his predictions for the SEM market in 2019 Content courtesy of AdPoint: Written on January 23, 2019 at 7:30 a.m Over the past 10 years, SEM has been a marketing tool that has turned things around. But to this day, a simple ad isn’t enough to drive traffic to your website. Online search has become incredibly complex, and it is difficult for a layman to create a successful advertisement. Felix Wenzel, Resident Expert and Managing Director of agency AdPoint (Google Premier Partner), was asked how to create a successful SEM campaign in…
YouFind Recap | Retail Marketing 2019
Today’s event, “Retail Marketing 2019,” held at HOTEL ICON, has successfully concluded. We would like to thank the organizers for providing the venue and our colleagues for their meticulous arrangements. We also extend our gratitude to the industry professionals who visited the YouFind booth to learn about our Digital Audit system. If you are interested in gaining a deeper understanding of YouFind’s Digital Audit solutions, please inbox us with your name, contact number, and company name. Our representatives will reach out to you for further follow-up. #YouFind #YouFindLimited #DigitalAudit #數位審計 #RetailMarketing2019 #RetailMarketingConference #recap
YouFind Newsletter | Digital Audit: Unveiling Competitors with Data
The online world is filled with vast amounts of accessible data from sources like major search engines, social media, and brand websites. However, due to its fragmented nature, it can be challenging for businesses to utilize this data effectively. Digital Audit involves auditing data sourced from the internet. By leveraging the Digital Audit system, we can piece together the scattered traces left by online users into a valuable database. Through Digital Audit, we can understand the online positioning and evaluation of ourselves and our competitors, allowing us to develop more suitable and precise marketing strategies. Learn more: http://bit.ly/2Yxy61H #YouFind #YouFindLimited…
HKT x YouFind Xeon Digital Transformation Seminar!
In this era of Big Data, online marketing is immensely powerful. Many brands hope to leverage digital transformation to allocate resources online and gain a share of the market. But how should they begin this transformation journey? YouFind is partnering with Hong Kong Telecommunications (HKT) to hold a free seminar series titled “How to Leverage Digital Transformation Opportunities to Drive Your Business Growth.” The seminar will be led by Mr. Alex Chu, founder of YouFind, and Mr. Lin Weiguang, Vice President of IT Services and Facility Management at HKT. They will share insights on moving from digital marketing to digital…
