Achieving “measurement” in the field of digital marketing requires a new digital strategy model. As a strategist, I have developed digital strategies for many large and medium-sized companies, and with years of teaching and consulting experience, I have integrated a new “Digital Strategy Model” to visualize the concept of digital marketing, cover its characteristics, and provide a framework for marketers to apply more effectively to the strategy formulation and measurement of digital marketing. This new “Digital Strategy Model” provides a set of criteria and clear guidelines for marketers to develop and measure indicators for their promotional activities, so that they…

Marketing giant Peter Drucker once said, “If you can’t measure something, you can’t improve it.” (If you can not measure it, you can not improve it.) In the past, marketers might have to wait for an ad or a new product to launch for two weeks and then slowly gather market reactions, but now in the digital age, marketers have access to a lot of real-time data that may seem valuable, but how can it be turned into cash? Based on big data, marketers need to analyse consumers’ shopping patterns, formulate co-ordinated “digital marketing” strategies, and adapt to meet the…

“Ever-changing” is an old term, but it is apt to describe the latest information technology. Millennials, electronics have disrupted the way people live: ‧From the previous “TV sauce rice” to today’s “never leave the machine”; ‧From the long journey to the famous store to search for favorites, now with just one finger, you can sit at home and wait for the arrival of goods. Consumers are intoxicated by the colorful online world, which has brought about great changes in the business environment of the market. TV commercials have become obsolete and difficult to reach customers these days. The traditional propaganda…

The aforementioned social media listening (SocialListening) – search for voices on the Internet and then set a marketing strategy, I believe you still have an impression. In today’s consumption model, it’s not just corporate brands that do their homework, consumers will search online for reviews or discussions about a product on major platforms before deciding whether to buy or not. Is it the corporate brand that first sets the marketing strategy to make the product have a good review and deepen the consumer’s goodwill towards the product? Or do consumers search for negative messages about the company’s brand and refuse…

Hong Kong has one of the highest internet penetration rates in the world, and people’s consumption patterns have shifted from going to physical stores to online mail ordering. There has also been a change in the way consumers obtain product information, from the initial mass media such as television, newspapers and magazines, to the online yellow pages, and then to the use of Google to find the latest products to try out the lag. However, in fact, everything is the same, and the essence of consumption is to obtain product information through “search” before deciding whether to buy or not….