The big trend of e-commerce
At the International SME Expo organised by the Hong Kong Trade Development Council (HKTDC) earlier, I had the pleasure of sharing some of the trends and prospects of e-commerce with you in the “Attract Your Target Audience: Online Store Marketing Tips”. Now allow me to analyze with you the current prospects of e-commerce and online stores, hoping to provide a little help to those who are interested in developing this field. According to the U.S. Commerce Department, from the second quarter of 2013 to the second quarter of 2015, the growth of e-commerce has far outpaced that of traditional brick-and-mortar…
Digital Marketing Firms Push Brand Online Monitoring PR Disaster into Opportunity
Digital marketing company Promote online monitoring of brands PR catastrophe turns crisis into opportunity In recent years, with the digital transformation of more and more traditional enterprises, digital marketing has also played an important role in their overall promotion strategy. Jeffrey, Director and Founder of You Find Limited, who has helped clients make successful transitions, reminds them that “in this age when everyone is going digital, the online world’s evaluation of your brand has become very important, worthy of analysis and monitoring, and an important piece of information for business development.” Jeffrey has been the founder of YouFind for more…
In an age where everyone values digitalisation, why do NGOs tend to stagnate?
Nowadays, more and more businesses are aware of the importance of digitalisation, and understand that if they follow the old marketing strategy, whether they are in the market leader position or not, sooner or later, their profits will gradually shrink and even be eliminated from the market. However, many non-governmental organizations (NGOs) have stagnated in digitalisation. Compared with the average commercial organisation, many NGOs have not yet developed a marketing mindset that keeps pace with the times and are skeptical about the effectiveness of online marketing and digitalisation. For example, they still maintain the old-fashioned offline publicity mentality, feeling that…
Digitize the real world
According to Google’s official big data, Hong Kong leads the world in the smartphone market, with a smartphone penetration rate of 79%, ranking among the top five in the world. People mainly use smartphones, mainly to play games, watch movies, or use social media or online consumption. Nowadays, more and more people use mobile phones to consume, and there are two main types of consumption habits, namely “online search and offline purchase” or “online search and online purchase”. There are huge opportunities for online consumption in Hong Kong, but I found that the most basic problem is that there is…
The next wave of web analytics – Marketing Analytics – Customer Intelligence
Web analytics has reshaped how marketing professionals thought about the role of data in decision making. The next major wave for our industry was the shift to an expanded example of digital analytics. Companies continued to measure the effectiveness of the web, but also started to analyze email, advertising, video, social and offline marketing channels. Sophisticated nurturing and content marketing strategies emerged as the norm, and enterprises pushed to understand their 「digital」 customers holistically. This includes social, PR and of course, offline brand interactions. Today, most organizations are thinking about marketing analytics – marketing interactions with customers and prospective customers….
Seizing the key moment of marketing is an important direction to build brand image
There’s no denying that consumer dominance is a major trend these days, and consumer reactions often dominate a brand’s lifeblood. Consumers often look up or write reviews online before and after shopping and enjoying various goods. In Hong Kong, for example, more than 75% of Hong Kong people search for relevant information online before making a purchase. This just reflects that the relationship between online and offline marketing is now very close, and brands cannot ignore the importance of the former. However, in this era of information explosion, consumers will not wait one-way to accept the positive message of the…
Make good use of CPA to maximize your marketing
I was fortunate to be invited by Google to attend the “Understand Digital Marketing & Analytics in a Day” seminar co-organised with the University of Hong Kong to share with the audience some cases I have done in Hong Kong, so that you can have a deeper understanding of how to make use of online marketing and data analysis. In the lecture, I shared an example of one of the tourist spots in Hong Kong to deconstruct how to make use of the online advertising charging model to maximize marketing. The common advertising charging model on the Internet is mainly…
The marketing implications of the crisis management of the two major airlines
In recent months, an Air China passenger plane almost crashed into a mountain, and the incident cannot help but remind people of a similar incident last year when the Shenzhen Airlines passenger plane almost crashed into the Big Buddha. In the face of a similar “public disaster”, the two airlines have chosen different ways to deal with it, and the final public reaction and impact are also very different. Shenzhen Airlines later admitted its negligence, saying that it had tentatively designated the pilots involved and promised to review and strengthen safety training, while Air China tried to cover up the…
Hong Kong is up to the era of going out without cash!
In late August, the HKMA granted the first batch of five SVF licences, namely Alibaba Alipay Wallet, WeChat Pay, Tap&Go, TNG e-Wallet and Octopus Easy Wallet. However, most people in Hong Kong do not have a deep understanding of stored value payments, so the popularity is far less than that of nearby areas. For example, in Hangzhou, China, the birthplace of Taobao Alibaba and known as the “largest mobile payment city”, a German recently experienced the convenience of going out without cash. When he visited Hangzhou in August, he tested the power of the “largest mobile payment city”, using only…
Shenghua Online Limited was awarded the Outstanding Business Partner Award for SMEs in Hong Kong
According to the Hong Kong Trade and Industry Department, in March 2017, there were about 320,000 small and medium-sized enterprises (SMEs) in Hong Kong, accounting for more than 98% of the total number of commercial units in Hong Kong, and providing employment opportunities for nearly 1.3 million people, accounting for about 46% of the total employment in Hong Kong (excluding civil servants). The success of SMEs is not only due to their own creativity and efforts, but also to the partners behind them. The “Hong Kong SME Business Excellence Partner 2017” Award Presentation Ceremony “SME Business Direction and Development Opportunities”…
