How to distinguish between “Internet celebrity” and “tuba”?
In just one night, “The Power of the Wilderness” has evolved from a response to reporters to a hot talk in the city, and has even appeared on the hot search list on Weibo, and female swimmer Fu Yuanhui also became popular in China during the Olympics, turning from an athlete to an “Internet celebrity”. Fu Yuanhui has made many netizens follow suit, and some companies want to find her as a KOL (Key opinion leader) to promote their own brands. What is the difference between “Internet celebrities” and KOLs often referred to by Hong Kong people? Sam, who works…
The era of barrier-free clothing, food, housing and transportation without cash when you go out may have come!
After nearly a year in the making, the Hong Kong Monetary Authority (HKMA) finally approved the first batch of five stored value facility (SVF) licences last week, including Alipay Wallet, Wechat Pay, Tap&Go, TNG eWallet and Octopus Card, marking a new milestone for retail payments in Hong Kong. Previously, Hangzhou, China, the birthplace of Taobao Alibaba, has become China’s veritable “largest mobile payment city”. Digital payments are starting to change people’s lives. Perhaps at this point, readers will be ignorant of these emerging payment methods, so it is better to read a related report: “Ah Fu” from Germany, after graduating…
[Interactive New Thinking: Facebook Live]
There is more than one brand on social platforms, and to stand out from the crowd, in addition to brand copywriting and beautiful pictures, it is more important to speak to your target audience. It’s not about “what the brand wants to say”, it’s about what the “target audience” wants to hear. Today’s “netizens” seek authenticity and “sticking to the ground”, rather than resisting the same sales pitches. Brands need to think about how to use social media to communicate with their target audience. Among them, the author thinks that Facebook’s live broadcast feature launched this year is quite good….
Today, how KOLs are made
Nowadays, the influence of influencers is far-reaching, and when they promote their products on platforms with huge fan bases, they can often achieve the effect of spreading ten or ten to hundreds in an instant, directly stimulating the sales of products, so it is no wonder that advertisers are willing to spend hundreds of millions of dollars every year to sponsor some Instagram KOLs and YouTube superstars, so that a new influencer economy has emerged in the marketing industry. It is precisely because the Internet celebrity industry has a market price that it has also led to the birth of…
What does KOL mean in Chinese? How to distinguish between “Internet celebrities” and “KOL”?
In an era before the Internet was popularized, the transmission of information was very “one-way”. The main source of information we came into contact with was the mass media – the news was received by reporters, digested, organized and reported by reporters, and then conveyed to you and me. However, in today’s era, information is not only one-way, but also “multi-faceted”. Like a spider web, you and I can connect independently or collectively in groups. From the perspective of the masses, KOL (Key Opinion Leader) plays a decisive role. The comments made by KOL on social media not only attract the attention…
Is Instagram a big trend to grow your brand?
With the popularity of mobile devices, there are more than 1 billion smartphone users in the Asia-Pacific region, driving the rapid development of social media such as Facebook, Youtube, Twitter, Weibo, WeChat, etc., and the growth of these platforms has also provided more opportunities for brands to interact with consumers. A recent Connected Life study by Kantar TNS, an international market research agency, found that the penetration rate of Instagram in Hong Kong reached 70%, and Snapchat also reached 46%, a significant increase compared with 2015. The rise of new platforms has provided more opportunities for brands, but social media…
Hong Kong Computer Society IT Career Expo 2016
IT Career Talks CIOs, IT professionals, IT entrepreneurs and academics are on hand to teach and share a series of practical experiences. From resume writing skills, introducing the latest and hottest IT jobs and career paths, professional development, to entrepreneurial tips and ways to raise entrepreneurial capital! Career Talk Topics*: 10:30 – 15:15 IT Industry Perspectives – FinTech Mr. Cheung Tat Ming – Director of Platform Strategy Development of HSBC Information Technology Limited Mr. Tong Ho Yin – General Manager of Wang Chong Capital Limited and Vice Chairman of the Fintech Thematic Group of the Hong Kong Computer Society 12:00…
Did you know that Google has been eavesdropping on what users are saying?
In the face of the data leakage scandal, Mark Zuckerberg said in the hearing that Facebook did not eavesdrop on users’ speech through Mi Gaofeng, so as to target advertisers in a more accurate way. But interestingly, Google didn’t respond in any way to this. Recently, someone conducted a live test for this. The tester who did not own a dog first showed that all the advertisements on the webpage were unrelated to it before he mentioned “dog toys”, and then he talked to himself about “dog toys”, “plush toys”, “Kong (dog toy brand)” and “red and black”. As a…
The impact and enlightenment of Facebook fake ads
Social networking giant Facebook pointed out in recent months that Russia bought more than 3,000 ads through Facebook in previous U.S. presidential elections, and Facebook estimated that at least 10 million people had seen the ads at the time. In light of the situation, Facebook issued a statement saying that it would hire 1,000 additional employees to review submitted ads to prevent Russia or other governments from using the same methods to interfere with the fairness of elections in other countries. One of the important factors that makes the impact of this fake ad so widespread and huge is that…
