The aforementioned social media listening (SocialListening) – search for voices on the Internet and then set a marketing strategy, I believe you still have an impression. In today’s consumption model, it’s not just corporate brands that do their homework, consumers will search online for reviews or discussions about a product on major platforms before deciding whether to buy or not.
Is it the corporate brand that first sets the marketing strategy to make the product have a good review and deepen the consumer’s goodwill towards the product? Or do consumers search for negative messages about the company’s brand and refuse to buy? This is a “search and defense battle” between corporate brands and modern consumers!
And the key to winning this war is “search”!
Since the birth of Google, the number of GoogleSearch users has been increasing day by day, and “search” has long been integrated into public life. According to a 2018 study by UBSEvidenceLab, a whopping 71% of consumers in Asia Pacific search for product information, product reviews, or even try the product in person before making a purchase decision.
“Do your homework first, then decide.” From the Yellow Pages to GoogleSearch, corporate brands must establish a good brand and product image online before they can establish an advantage in the market, and one of the major ways to lay a good market foundation for enterprises is search engine optimization (SEO).
SEO started in Hong Kong about 10 years ago, and I’m sure everyone is familiar with it. The principle is simple: if consumers can find a product in the search engine to squeeze into the front row of the homepage, they will feel that the product is better and have a higher purchase intention. SEO is to push the company’s products to a high level in search engines, and when consumers search for certain keywords, they can bring out brand product information.
In addition, SEO can also cooperate with search engine marketing (SEM) to increase the visibility of search engine results in a professional way, carry out comprehensive online marketing, turn search into its own weapon, and strategize the behavior of consumers to “do their homework”.
However, laying the foundation is not easy, and many large enterprises in Hong Kong have only started to get into SEO in recent years, and they are even more backward than foreign countries and even Southeast Asian countries. Unfortunately, many corporate brands are still skeptical about online marketing strategies such as SEO. In view of this, YouFind will hold a search engine optimization seminar in mid-October to help you easily break through the psychological shield of consumers and win the battle against defense.
