Welcome to the Age of YouTube: How to Rank Your YouTube Videos in 2021?
Website SEO has been a widely adopted online marketing strategy in recent years. However, SEO is not only available to websites, but also YouTube videos. From unboxing to product demos and comparison, videos have become a primary way for consumers to discover and research on new products. YouTube is the most popular social platform in Hong Kong – in fact, 86% of internet users are YouTube users! YouTube videos can help your brand reach thousands of target customers. YouTube SEO is a video optimization strategy that can boost your video rankings on YouTube with the potential added benefit of bringing…
Apple iOS 15’s new Mail Privacy Protection is putting an end to email activity tracking
Data privacy is at the heart of the digital marketing industry and Apple has always seen it as one of its key competitive edges. The iPhone maker announced at its latest developer conference that a new Mail Privacy Protection feature will be launched with its iOS 15 release. The announcement shocked email marketers with three short sentences: “Hides your IP address. Hides your location. Hides if you open emails.” While this new feature is controversial, it is not a surprising move from Apple. Customers have growing concerns about data privacy and Apple is helping to protect personal data. In the…
Why should your brand do YouTube SEO well?
Website SEO is a fairly common online marketing strategy in recent years. From “unboxing” and introducing new products to testing and comparing different brands of products, videos have become one of the main channels for consumers to discover new products and learn about brands. As the most popular social media platform in Hong Kong – with a whopping 86% of internet users being YouTubers – YouTube videos allow brands to reach a large number of target customers. In addition to making videos rank higher on YouTube, they are more likely to rank on the first page of Google search results, killing two birds with…
7 Local Examples of Clever Use of “Olympic Pumping Post” – Common Strategies and Precautions of “Pumping Post”.
Hong Kong athletes have achieved remarkable results at this year’s Olympic Games, sparking buzz across the city. Hong Kong people’s social media has been unanimously washed by Olympics-related posts, and it is believed that there are many large and small brands that have pumped posts. The following will list the successful examples of “Pretty Pumping”, and analyze the common strategies and precautions of “Pumping Post”. Add a sense of immersion to the context of creating products related to: Daikin, Fortress, LEGO By placing their products in Olympic-related situations, some brands can not only resonate with the audience, but also promote…
When does a website use a canonical tag and a 301 redirect?
Content duplication is a problem that many websites face. When we find duplicate content on our website, should we use a 301 or a Canonical? 1. What is Canonical Tag? Canonical Tag is a URL that tells the search engine when there is a page with duplicate content on the website that it wants to appear in the search results, and adding this tag is equivalent to declaring to the search engine that there may be duplicate content on the page, but indicating the version that the search engine should crawl. This can avoid confusion for search engines, and thus…
Why brand exposure is inseparable from content marketing?—— Guidelines for choosing a content marketing platform and do’s and don’ts for writing articles
The rapid development of the Internet has greatly changed people’s Internet search habits. We don’t search for a keyword directly and go to a merchant’s official website to learn about or buy a product like before. When we want to learn about a brand or buy a product, we first search for its brand reputation online, learn about the product from the user’s shared experience, and then decide whether to buy it, or compare the user experience of different brands before choosing the product. Content marketing is especially critical when it comes to understanding and comparing brands among buyers. How…
How does the IG algorithm work?There are four “signals” that determine the ranking of your IG Post
Social media, like search engines like Google, regularly updates its algorithms to ensure that it can push content that users are really interested in and improve the user experience. Recently, Instagram CEO Adam Mosseri wrote an article* on the official website to explain the algorithm of IG. The following is a summary of the main points of the article and the implications for Marketers. Instagram’s calculus mechanism Mosseri begins by pointing out that there is no single “Instagram algorithm”! Instagram decides what content to push based on different “signals” from users, publishers, and post content. Different pages within Instagram (including Explore,…
How Does Instagram’s Algorithm Work? 4 “Signals” That Determine Your Post’s Visibility
Just like Google, social media platforms regularly update their algorithms. This is to optimize and personalize user experience by delivering content that are most relevant to their users. Adam Mosseri, Head of Instagram, cleared some misconceptions and explained Instagram’s algorithms (yes, it’s plural and you’ll understand why shortly) in his latest blog post.* This article will summarize Mosseri’s blogpost and what it means for Marketers’ Instagram strategy. Instagram’s Algorithm: What is it and how does it work? Mosseri started with a common misconception about the existence of “the Instagram Algorithm”. Instead of using a single, all-encompassing algorithm, Instagram collects “signals”…
Google SEO has a knack for making the number one version out of reach
Search Engine Optimization (SEO) includes both on-page and off-page optimization, which is optimized to make a website conform to the rules of search engines, be recognized, and rank naturally. Both of these optimizations are the focus of SEO. The following will explain the T&D (Title and Description), Keywords, and website updates of internal site optimization. Distinguish between site categories before optimizing, as different types of sites have different on-page optimization methods. The three common types of websites are: informational websites, B2B corporate websites, and B2C merchandise websites. Google’s T&D requirements for all websites are the same, i.e. 60 words for…
There is so much social media, why do I need to do website SEO?
Social media does not directly affect a website’s ranking in search engines, but it has a positive impact on SEO. The two complement each other, so we shouldn’t compare which works better separately. The Social media platform itself is recognized by Google, so when we search for a brand on Google, Google prioritizes the brand’s social media platform. Social platforms are channels for businesses and consumers to understand and communicate with each other. Consumers want to know a brand’s reputation before they buy a product, and social media provides exactly what they need. If a brand presents product information from…
