Summary of the Top 12 Factors for Google SEO Ranking Optimization
When optimizing your website for Google SEO rankings, you need to consider several factors and follow Google’s best practices and standards. Keeping up with the latest SEO trends and techniques on a regular basis is essential to developing an SEO strategy that meets your website’s needs and goals. There are several key factors that play an important role in Google SEO ranking optimization. We will list some of them here to help you. Here is a summary of the top 12 key factors for Google SEO ranking optimization: 1. Content quality and relevance In order to get higher rankings from…
How do I create original content?
There are countless pseudo-original article tools on the Internet, and these tools are undoubtedly used to replace the words that can be replaced in an article by using the principle of synonym substitution to generate a pseudo-original article, which is a trick to create content, which can greatly save the labor cost required for original content creation, and it is often used for website updates. But the source of pseudo-original content is not the original subject matter after all, it is like a TV series that has been remade, and it is difficult to surpass the classic impression left by…
Data Is Power – Why Customer Data Platform (CDP) Is Instrumental To Modern Day Business Success
Consumers today are interacting with businesses in a truly omni-channel way. They are visiting your website, liking or disliking your social posts, chatting to your Customer Service Representative on your WhatsApp channel, and clicking on your latest email promotions. These digital interactions generate powerful data, data that can be used to enhance customer experience (CX). According to Forbes, Customer-centric companies are 60% more profitable than companies that don’t focus on customers. Continuous customer experience improvement is at the heart of many successful organizations. Data Unification – a Holistic View of Customers With a humongous amount of data at hand, the…
10 Must-Know Online Spending Data for Marketers on Holidays
It’s the year-end holiday season again! Every year during the Holiday Shopping season, brands of all sizes will launch special deals on holiday shopping. Which platforms do consumers go to to find new ideas for holiday gifts?What can they expect from online spending?YouFind has compiled 10 online holiday spending data that Marketers must know: #1 – Some consumers start planning their holiday shopping lists as early as November. Brands should capitalize on the golden period of publicity from November to early December to sell products when consumers start to buy on holiday days. #2 – More than 7 local consumers…
Binging on Netflix? How Netflix’s Personalization Strategies Keep You Watching
Boasting its 209 million global subscribers (as of 2021 Q2), Netflix is no doubt the most popular video streaming platform. As its primary source of revenue comes from user subscription fees, Netflix focuses heavily on improving user retention rate through personalizing video recommendations. Its commitment to personalization is clearly expressed in this statement: “Personalization… enables us to not have just one Netflix product but hundreds of millions of products: one for each member profile.” Let’s take a look at how Netflix captivates users through offering personalized experiences. Why is personalization crucial? Capturing user attention is an important objective for video,…
【Addictive to Netflix?See how Netflix creates the ultimate personalized video experience】
With 209 million subscribers worldwide (as of Q2 2021), Netflix is the undisputed best video streaming platform. Its main source of revenue is subscribers’ subscription fees, so it has become Netflix’s most important goal to continuously push titles that users are interested in to improve user retention. To do this, Netflix must give users a highly personalized viewing experience. In this regard, Netflix once said: “Netflix is not a product, but hundreds of millions of products tailored for every user. 」(“Personalization … enables us to not have just one Netflix product but hundreds of millions of products: one for each member…
Apple’s iOS 15 “Email Privacy Protection” feature makes email activity untraceable
The protection of online user privacy has attracted much attention in recent years, and it has always been a competitive advantage that Apple is proud of. In a recent press conference, Apple announced that iOS 15 will soon have a new “Email Privacy Protection” feature that will hide the user’s IP address and location, and even Mail Open activity. The news came as a shock to a group of Email Marketers. Apple’s new features, while controversial, are not unexpected. In light of the growing public concern about data privacy, Apple is committed to protecting users’ personal information and allowing them…
Welcome to the Age of YouTube: How to Rank Your YouTube Videos in 2021?
Website SEO has been a widely adopted online marketing strategy in recent years. However, SEO is not only available to websites, but also YouTube videos. From unboxing to product demos and comparison, videos have become a primary way for consumers to discover and research on new products. YouTube is the most popular social platform in Hong Kong – in fact, 86% of internet users are YouTube users! YouTube videos can help your brand reach thousands of target customers. YouTube SEO is a video optimization strategy that can boost your video rankings on YouTube with the potential added benefit of bringing…
Apple iOS 15’s new Mail Privacy Protection is putting an end to email activity tracking
Data privacy is at the heart of the digital marketing industry and Apple has always seen it as one of its key competitive edges. The iPhone maker announced at its latest developer conference that a new Mail Privacy Protection feature will be launched with its iOS 15 release. The announcement shocked email marketers with three short sentences: “Hides your IP address. Hides your location. Hides if you open emails.” While this new feature is controversial, it is not a surprising move from Apple. Customers have growing concerns about data privacy and Apple is helping to protect personal data. In the…
Why should your brand do YouTube SEO well?
Website SEO is a fairly common online marketing strategy in recent years. From “unboxing” and introducing new products to testing and comparing different brands of products, videos have become one of the main channels for consumers to discover new products and learn about brands. As the most popular social media platform in Hong Kong – with a whopping 86% of internet users being YouTubers – YouTube videos allow brands to reach a large number of target customers. In addition to making videos rank higher on YouTube, they are more likely to rank on the first page of Google search results, killing two birds with…
