Understanding ZMOT: The Zero Moment of Truth in Consumer Decision Making
ZMOT, or Zero Moment of Truth, is a term coined by Google to describe the crucial moment when a consumer researches a product or service online before making a purchase decision. This moment occurs before the traditional First Moment of Truth (FMOT), which is when a consumer encounters a product in-store. In the digital age, consumers have access to a wealth of information at their fingertips, and they often turn to search engines, social media, and review sites to gather information and make informed decisions. As a result, businesses must optimize their online presence to ensure they appear in these…
[SEO and Digital Marketing Breakthrough] Analyzing the Latest Updates from Google and Meta to Help You Seize Market Opportunities!
Share the latest news about Search Engine Optimization (SEO), SEM and Social Media marketing. As you know, these are all important channels for businesses to reach their target audience and grow their online presence. I do have more details on these trends. I’d be happy to discuss this further with you if you have any questions, just let me know. Google is changing the way image thumbnail appears in search results. Previously, Google would show a video thumbnail in the search results even if the video was not the main content of the page. Not anymore, with Google’s latest update,…
Promote your airline brand to mainland passengers through Xiaohongshu, one of the three most popular apps
As China and Hong Kong reopen their borders, we are seeing a strong rebound in mainland tourist arrivals to Hong Kong, which is good news for the aviation business. Chinese travelers always use online research to choose the airline they want to fly. Xiaohongshu is a well-known social media (China’s version of Instagram) and a popular channel for airlines to promote their brands to mainland Chinese travelers. More than 200 million monthly active users mean Xiaohongshu plays an important role in users’ purchasing decisions. YouFind’s digital marketing services for the China market can help you connect with more than 930…
Summary of the Top 12 Factors for Google SEO Ranking Optimization
When optimizing your website for Google SEO rankings, you need to consider several factors and follow Google’s best practices and standards. Keeping up with the latest SEO trends and techniques on a regular basis is essential to developing an SEO strategy that meets your website’s needs and goals. There are several key factors that play an important role in Google SEO ranking optimization. We will list some of them here to help you. Here is a summary of the top 12 key factors for Google SEO ranking optimization: 1. Content quality and relevance In order to get higher rankings from…
How do I create original content?
There are countless pseudo-original article tools on the Internet, and these tools are undoubtedly used to replace the words that can be replaced in an article by using the principle of synonym substitution to generate a pseudo-original article, which is a trick to create content, which can greatly save the labor cost required for original content creation, and it is often used for website updates. But the source of pseudo-original content is not the original subject matter after all, it is like a TV series that has been remade, and it is difficult to surpass the classic impression left by…
Data Is Power – Why Customer Data Platform (CDP) Is Instrumental To Modern Day Business Success
Consumers today are interacting with businesses in a truly omni-channel way. They are visiting your website, liking or disliking your social posts, chatting to your Customer Service Representative on your WhatsApp channel, and clicking on your latest email promotions. These digital interactions generate powerful data, data that can be used to enhance customer experience (CX). According to Forbes, Customer-centric companies are 60% more profitable than companies that don’t focus on customers. Continuous customer experience improvement is at the heart of many successful organizations. Data Unification – a Holistic View of Customers With a humongous amount of data at hand, the…
10 Must-Know Online Spending Data for Marketers on Holidays
It’s the year-end holiday season again! Every year during the Holiday Shopping season, brands of all sizes will launch special deals on holiday shopping. Which platforms do consumers go to to find new ideas for holiday gifts?What can they expect from online spending?YouFind has compiled 10 online holiday spending data that Marketers must know: #1 – Some consumers start planning their holiday shopping lists as early as November. Brands should capitalize on the golden period of publicity from November to early December to sell products when consumers start to buy on holiday days. #2 – More than 7 local consumers…
Binging on Netflix? How Netflix’s Personalization Strategies Keep You Watching
Boasting its 209 million global subscribers (as of 2021 Q2), Netflix is no doubt the most popular video streaming platform. As its primary source of revenue comes from user subscription fees, Netflix focuses heavily on improving user retention rate through personalizing video recommendations. Its commitment to personalization is clearly expressed in this statement: “Personalization… enables us to not have just one Netflix product but hundreds of millions of products: one for each member profile.” Let’s take a look at how Netflix captivates users through offering personalized experiences. Why is personalization crucial? Capturing user attention is an important objective for video,…
【Addictive to Netflix?See how Netflix creates the ultimate personalized video experience】
With 209 million subscribers worldwide (as of Q2 2021), Netflix is the undisputed best video streaming platform. Its main source of revenue is subscribers’ subscription fees, so it has become Netflix’s most important goal to continuously push titles that users are interested in to improve user retention. To do this, Netflix must give users a highly personalized viewing experience. In this regard, Netflix once said: “Netflix is not a product, but hundreds of millions of products tailored for every user. 」(“Personalization … enables us to not have just one Netflix product but hundreds of millions of products: one for each member…
Apple’s iOS 15 “Email Privacy Protection” feature makes email activity untraceable
The protection of online user privacy has attracted much attention in recent years, and it has always been a competitive advantage that Apple is proud of. In a recent press conference, Apple announced that iOS 15 will soon have a new “Email Privacy Protection” feature that will hide the user’s IP address and location, and even Mail Open activity. The news came as a shock to a group of Email Marketers. Apple’s new features, while controversial, are not unexpected. In light of the growing public concern about data privacy, Apple is committed to protecting users’ personal information and allowing them…
