A new digital strategy model to help you enhance your competitiveness
Achieving “measurement” in the field of digital marketing requires a new digital strategy model. As a strategist, I have developed digital strategies for many large and medium-sized companies, and with years of teaching and consulting experience, I have integrated a new “Digital Strategy Model” to visualize the concept of digital marketing, cover its characteristics, and provide a framework for marketers to apply more effectively to the strategy formulation and measurement of digital marketing. This new “Digital Strategy Model” provides a set of criteria and clear guidelines for marketers to develop and measure indicators for their promotional activities, so that they…
What is Digital Marketing (2) Difficulties in Digital Marketing: “If you can’t measure it, it’s hard to improve”
Marketing giant Peter Drucker once said, “If you can’t measure something, you can’t improve it.” (If you can not measure it, you can not improve it.) In the past, marketers might have to wait for an ad or a new product to launch for two weeks and then slowly gather market reactions, but now in the digital age, marketers have access to a lot of real-time data that may seem valuable, but how can it be turned into cash? Based on big data, marketers need to analyse consumers’ shopping patterns, formulate co-ordinated “digital marketing” strategies, and adapt to meet the…
What is digital marketing (1) The importance and power of digital promotion
“Ever-changing” is an old term, but it is apt to describe the latest information technology. Millennials, electronics have disrupted the way people live: ‧From the previous “TV sauce rice” to today’s “never leave the machine”; ‧From the long journey to the famous store to search for favorites, now with just one finger, you can sit at home and wait for the arrival of goods. Consumers are intoxicated by the colorful online world, which has brought about great changes in the business environment of the market. TV commercials have become obsolete and difficult to reach customers these days. The traditional propaganda…
What is the key to the decisive victory of the “Search Offensive and Defensive Battle”?
The aforementioned social media listening (SocialListening) – search for voices on the Internet and then set a marketing strategy, I believe you still have an impression. In today’s consumption model, it’s not just corporate brands that do their homework, consumers will search online for reviews or discussions about a product on major platforms before deciding whether to buy or not. Is it the corporate brand that first sets the marketing strategy to make the product have a good review and deepen the consumer’s goodwill towards the product? Or do consumers search for negative messages about the company’s brand and refuse…
Make good use of the “Search” tool to attract potential customers
Hong Kong has one of the highest internet penetration rates in the world, and people’s consumption patterns have shifted from going to physical stores to online mail ordering. There has also been a change in the way consumers obtain product information, from the initial mass media such as television, newspapers and magazines, to the online yellow pages, and then to the use of Google to find the latest products to try out the lag. However, in fact, everything is the same, and the essence of consumption is to obtain product information through “search” before deciding whether to buy or not….
An unintentional remark of the “post-00s” has brought a major warning to the transformation of social media outlets
Do you remember a street interview about the “post-00s” that went viral on Facebook in the early years? One of the questions received enthusiastic attention and discussion in the online media: “At what age do you think people use Facebook?” The childish student replied with a smile, “My parents only use it.” Some students even casually replied, “It’s only used by old people.” Although this interview is not a huge data analysis and is just an ordinary interview, online marketing-focused companies should pay more attention to the increasing comparison between young users’ use of Facebook and other media, as it…
Compared with WordPress website building, enterprises can choose the appropriate website building mode according to their own needs
As a company focusing on providing search engine optimization services, including SaaS website building, foreign trade promotion and SEO promotion services. The various services provided by Youyihua are designed to provide customers with a professional and high-quality service experience, so as to help customers achieve their business goals and enhance their market competitiveness. Here’s more information about these services. SEO service 1: foreign trade promotion Foreign trade promotion mainly refers to helping customers to explore overseas markets, through the positioning and planning of customer products, combined with professional foreign trade promotion technology, to assist customers in establishing brands and sales…
How do you make Google understand the structure of a website?
Let Google understand the structure of a website is one of the basic conditions of SEO, how to ensure that your website architecture design has a good logic and hierarchical relationship? When Google reads a page, we have to think about how to put it into other pages related to it to read more content, then you need to understand the important elements of a good website structure. Four key elements of a good website structure 1. Navigation bar The navigation bar is like a road, whether we want to build a highway or a small road or simply ignore it…
What is the DR value of a domain name?
DR value (domain rating) is the score given by SEO tool ahrefs.com to the weight of a domain name, and the DR value of a domain name is based on 0-100 points to reflect the score value of a domain name, and the higher the score value, the higher the domain weight rating. Let’s take a look at what factors affect the DR value:1. The number ofbacklinks from different domain names is the same as that of 10 backlinks from B and 1 backlink, and the DR value is the same, without increasing or decreasing. 2. When the DR valueof the backlink…
