【YouFind Daily | #YouFinders’ Happy Christmas】
【YouFind Daily | #YouFinders’ Happy Christmas】 #MerryChristmas! Time flies, another year has passed. Thanks to everyone’s hard work, our second Christmas party after moving to the new office was a huge success, with You Cafe bustling with excitement. It seems like we’ll be looking for a new office space again soon! After exchanging Christmas gifts, enjoying Christmas treats, and playing group games, the highlight of the night was, of course, the Christmas raffle. Congratulations to all the winners! With the conclusion of the “普Team同庆” festivities, we officially wrap up our Christmas celebrations. Wishing everyone a #MerryChristmas and a romantic holiday…
[Facebook Tries Changing Feed Mode?]
Recently, the most controversial topic is Facebook’s testing in specific countries, where they’ve split the “News Feed” into “Personal Feed” and “Explore Feed”. The Personal Feed appears on the main Timeline, showing only updates from family, friends, and Sponsored Feeds; while Page Feeds have been moved to the Explore Feed Timeline. In other words, if Page Feeds want to appear on the Personal Feed, they need to pay for advertisements. Facebook hopes that users’ Personal Feed Timelines will only show updates from friends, but this move will decrease the Organic Reach of Page Feeds, and pages might need to use…
【You Find Awards | You Find Awarded “Best Use of Digital”】
We’ve finally done it! The feeling is still so exhilarating and thrilling! Last night, You Find won the “MARKies Award 2018 – Best Use of Digital” for our Amoy Noodle Sauce campaign, awarded by Marketing Magazine! Winning an award might be routine for others, but for You Find, it’s a recognition of our efforts. It affirms the dedication of You Find from our humble beginnings in San Po Kong Kai Si to our quiet endeavors in Kwun Tong Rainbow Industrial, and the struggles up to Kwun Tong Li Fung—a milestone of growth every step of the way. We sincerely thank…
[5 Key Directions in Social Media You Can’t Ignore]
Social Media Direction 1: Make Good Use of Social Listening Tools Brands can continuously monitor users’ opinions, discussions, and post-use feelings about the brand through social listening tools. This is very important for brand promotion and preventing public relations disasters, and it also allows for monitoring competitors’ movements. Social Media Direction 2: Continue Utilizing Video Marketing The mysterious “Anyone” fireworks TV ads at the end of 2018 successfully resonated online, and it is anticipated that 2019 will continue to be dominated by video. Moreover, a single video can be edited into different lengths and shared across multiple platforms like Facebook,…
Three keywords for digital marketing
Three key words of digital marketing: 1. Relationship Marketing Relationship marketing, i.e. the engagement of online customers, is crucial, and there are three different ways to stick to this marketing model, namely Financial, Social, and Structural. If we want to do an online business, the ideal is to achieve the third one, which is the degree of structural adhesion. Type 1: Financial Bonding To put it simply, financial adhesion is to look at money in everything and go wherever it is cheap. Since customers do not have some deep considerations, such as brand, quality, appearance, etc., value is the only…
A new digital strategy model to help you enhance your competitiveness
Achieving “measurement” in the field of digital marketing requires a new digital strategy model. As a strategist, I have developed digital strategies for many large and medium-sized companies, and with years of teaching and consulting experience, I have integrated a new “Digital Strategy Model” to visualize the concept of digital marketing, cover its characteristics, and provide a framework for marketers to apply more effectively to the strategy formulation and measurement of digital marketing. This new “Digital Strategy Model” provides a set of criteria and clear guidelines for marketers to develop and measure indicators for their promotional activities, so that they…
What is Digital Marketing (2) Difficulties in Digital Marketing: “If you can’t measure it, it’s hard to improve”
Marketing giant Peter Drucker once said, “If you can’t measure something, you can’t improve it.” (If you can not measure it, you can not improve it.) In the past, marketers might have to wait for an ad or a new product to launch for two weeks and then slowly gather market reactions, but now in the digital age, marketers have access to a lot of real-time data that may seem valuable, but how can it be turned into cash? Based on big data, marketers need to analyse consumers’ shopping patterns, formulate co-ordinated “digital marketing” strategies, and adapt to meet the…
What is digital marketing (1) The importance and power of digital promotion
“Ever-changing” is an old term, but it is apt to describe the latest information technology. Millennials, electronics have disrupted the way people live: ‧From the previous “TV sauce rice” to today’s “never leave the machine”; ‧From the long journey to the famous store to search for favorites, now with just one finger, you can sit at home and wait for the arrival of goods. Consumers are intoxicated by the colorful online world, which has brought about great changes in the business environment of the market. TV commercials have become obsolete and difficult to reach customers these days. The traditional propaganda…
What is the key to the decisive victory of the “Search Offensive and Defensive Battle”?
The aforementioned social media listening (SocialListening) – search for voices on the Internet and then set a marketing strategy, I believe you still have an impression. In today’s consumption model, it’s not just corporate brands that do their homework, consumers will search online for reviews or discussions about a product on major platforms before deciding whether to buy or not. Is it the corporate brand that first sets the marketing strategy to make the product have a good review and deepen the consumer’s goodwill towards the product? Or do consumers search for negative messages about the company’s brand and refuse…
Make good use of the “Search” tool to attract potential customers
Hong Kong has one of the highest internet penetration rates in the world, and people’s consumption patterns have shifted from going to physical stores to online mail ordering. There has also been a change in the way consumers obtain product information, from the initial mass media such as television, newspapers and magazines, to the online yellow pages, and then to the use of Google to find the latest products to try out the lag. However, in fact, everything is the same, and the essence of consumption is to obtain product information through “search” before deciding whether to buy or not….
