Big data of driverless vehicles
Following the growing popularity of electric vehicles, it is believed that the next wave of disruptive innovation in the automotive industry will be driverless cars. Recently, Uber started testing driverless taxi services in the United States and invited 1,000 citizens to experience the service. Many people have a misunderstanding that the advantage of “unmanned driving” is only that the computer replaces the driver’s position, which greatly ignores the power of this wave! An unmanned car is actually a mobile computer with artificial intelligence, which combines maps, apps, wireless networks, camcorders, global positioning, and sensors. Earlier studies pointed out that an…
YouFind Recap | Like or Hate? Utilizing Big Data Analysis to Turn Crises into Opportunities for Brands!
Thank you all for your enthusiastic support! This free seminar by YouFind x SocialMind attracted many PR and corporate communication professionals. We believe everyone now has a better understanding of the importance of Social Listening, helping brands prevent PR crises and align their promotions more precisely and strategically. Thanks again to everyone who attended and participated. We hope you will effectively apply the Listening, Reflect, Reveal trilogy for brand reputation management! Feel free to continue liking our Facebook page to stay updated on the latest in Digital Marketing!
【YouFind Daily | YouFind Team Building X Annual Dinner 2019】
Time flies when you’re having fun, and just like that, another year has passed! Last Friday marked the annual extravaganza for #YouFinders — the YouFind Team Building X Annual Dinner 2019! With the company’s expansion, there arose a need for more communication and interaction among departments. Hence, this year, the boss once again invited a team of professional facilitators to meticulously design Team Building activities, providing everyone with a space for introspection and bonding. Following the Team Building session was the much-anticipated YouFind Annual Dinner. As they say, “A moment at the Annual Dinner is worth a thousand words.” This…
【YouFind Recap | 「FB or IG?」 Free Lectures】
Thank you for your support! Once again, the full attendance proves that besides search engines, social media is also another battleground for businesses. We believe that after listening to our case studies, everyone will have a better understanding of the respective characteristics of Facebook and Instagram, and will also have deeper thoughts on which platform to choose for their brands. Don’t want to miss out on more exciting seminars from us? Remember to follow our Facebook page to stay updated with the latest news in the digital market!
【YouFind Wins “Outstanding Digital Marketing Strategy Brand” Award】
Thank you all for your recognition! Mr. Jeffrey Chu, Director of YouFind, attended the “CEO x Entrepreneur of the Year 2018” and “Outstanding Brand Awards 2018” ceremony jointly organized by “Capital Talent” and “Capital Entrepreneur” last Friday (December 7th), and was awarded the “Outstanding Digital Marketing Strategy Brand” award! 2018 was an important milestone year for YouFind. After moving to a new office, we became even more focused on promoting the digital transformation of corporate brands. We also started to offer our own free seminars to share industry trends and the latest information with professionals, achieving remarkable results. This award…
【YouFind Daily | #YouFinders’ Happy Christmas】
【YouFind Daily | #YouFinders’ Happy Christmas】 #MerryChristmas! Time flies, another year has passed. Thanks to everyone’s hard work, our second Christmas party after moving to the new office was a huge success, with You Cafe bustling with excitement. It seems like we’ll be looking for a new office space again soon! After exchanging Christmas gifts, enjoying Christmas treats, and playing group games, the highlight of the night was, of course, the Christmas raffle. Congratulations to all the winners! With the conclusion of the “普Team同庆” festivities, we officially wrap up our Christmas celebrations. Wishing everyone a #MerryChristmas and a romantic holiday…
[Facebook Tries Changing Feed Mode?]
Recently, the most controversial topic is Facebook’s testing in specific countries, where they’ve split the “News Feed” into “Personal Feed” and “Explore Feed”. The Personal Feed appears on the main Timeline, showing only updates from family, friends, and Sponsored Feeds; while Page Feeds have been moved to the Explore Feed Timeline. In other words, if Page Feeds want to appear on the Personal Feed, they need to pay for advertisements. Facebook hopes that users’ Personal Feed Timelines will only show updates from friends, but this move will decrease the Organic Reach of Page Feeds, and pages might need to use…
【You Find Awards | You Find Awarded “Best Use of Digital”】
We’ve finally done it! The feeling is still so exhilarating and thrilling! Last night, You Find won the “MARKies Award 2018 – Best Use of Digital” for our Amoy Noodle Sauce campaign, awarded by Marketing Magazine! Winning an award might be routine for others, but for You Find, it’s a recognition of our efforts. It affirms the dedication of You Find from our humble beginnings in San Po Kong Kai Si to our quiet endeavors in Kwun Tong Rainbow Industrial, and the struggles up to Kwun Tong Li Fung—a milestone of growth every step of the way. We sincerely thank…
[5 Key Directions in Social Media You Can’t Ignore]
Social Media Direction 1: Make Good Use of Social Listening Tools Brands can continuously monitor users’ opinions, discussions, and post-use feelings about the brand through social listening tools. This is very important for brand promotion and preventing public relations disasters, and it also allows for monitoring competitors’ movements. Social Media Direction 2: Continue Utilizing Video Marketing The mysterious “Anyone” fireworks TV ads at the end of 2018 successfully resonated online, and it is anticipated that 2019 will continue to be dominated by video. Moreover, a single video can be edited into different lengths and shared across multiple platforms like Facebook,…
Three keywords for digital marketing
Three key words of digital marketing: 1. Relationship Marketing Relationship marketing, i.e. the engagement of online customers, is crucial, and there are three different ways to stick to this marketing model, namely Financial, Social, and Structural. If we want to do an online business, the ideal is to achieve the third one, which is the degree of structural adhesion. Type 1: Financial Bonding To put it simply, financial adhesion is to look at money in everything and go wherever it is cheap. Since customers do not have some deep considerations, such as brand, quality, appearance, etc., value is the only…
