Monitoring brand messaging is becoming more global
Under the influence of globalization, the news and PR events of the same brand in different regions will affect each other, and the so-called whole body is involved, and the relevant information of the brand in any country cannot be ignored. Before posting any advertisements and messages, you should pay attention to the latest news of your brand in other regions, otherwise you will be very busy with PR when you step on a landmine. Taking Samsung’s latest flagship phone, the Galaxy Note 7, as an example, after the phone was launched in mid-August, suspected battery explosions occurred in various…
In this new age of social media, PR marketing must be both sensible
Recently, Mannings has caused controversy among many netizens because of the fact that he “still filed a complaint when the cleaner’s mother-in-law mistakenly took the stamps”. Afterwards, Mannings responded on its Facebook page, saying that the case had entered the judicial process and it was inconvenient to comment, and that he respected the spirit of the rule of law in Hong Kong and believed in the court’s judgment, which eventually added fuel to the fire, causing a “Guan Gong disaster” and greatly affecting its reputation. The core reason for this disaster is that Mannings has responded to the crisis in…
Baidu knows that “Du Niang” has become indispensable to life
Panda is a native of Hong Kong, and his first trip to the mainland was when he was sent by the Hong Kong headquarters to a Beijing subsidiary on a business trip. One of the things that Panda often hears during this trip is to find Du Niang. Panda has been confused for the past few days. Until one day, a colleague in Beijing wanted to take Panda to eat Beijing’s famous delicacy Peking duck, and when he saw his colleague directly take out his mobile phone and type “where is the most authentic roast duck in Beijing” in Baidu,…
Three attitudes under big data trading
Nowadays, whether it is your mobile phone or computer, you may have all kinds of informative data. Gathering sand into a tower, these huge amounts of data can become big data, providing merchants with accurate development direction and obtaining greater profits. Because of this, big data has become one of the most valuable commodities in the market. However, different big data owners in the market have different attitudes towards trading. This can be divided into three categories: trading insulators, market participants, and value dismissors. A transaction insulator is a data owner who feels that his information is unique and important,…
Big data of driverless vehicles
Following the growing popularity of electric vehicles, it is believed that the next wave of disruptive innovation in the automotive industry will be driverless cars. Recently, Uber started testing driverless taxi services in the United States and invited 1,000 citizens to experience the service. Many people have a misunderstanding that the advantage of “unmanned driving” is only that the computer replaces the driver’s position, which greatly ignores the power of this wave! An unmanned car is actually a mobile computer with artificial intelligence, which combines maps, apps, wireless networks, camcorders, global positioning, and sensors. Earlier studies pointed out that an…
YouFind Recap | Like or Hate? Utilizing Big Data Analysis to Turn Crises into Opportunities for Brands!
Thank you all for your enthusiastic support! This free seminar by YouFind x SocialMind attracted many PR and corporate communication professionals. We believe everyone now has a better understanding of the importance of Social Listening, helping brands prevent PR crises and align their promotions more precisely and strategically. Thanks again to everyone who attended and participated. We hope you will effectively apply the Listening, Reflect, Reveal trilogy for brand reputation management! Feel free to continue liking our Facebook page to stay updated on the latest in Digital Marketing!
【YouFind Daily | YouFind Team Building X Annual Dinner 2019】
Time flies when you’re having fun, and just like that, another year has passed! Last Friday marked the annual extravaganza for #YouFinders — the YouFind Team Building X Annual Dinner 2019! With the company’s expansion, there arose a need for more communication and interaction among departments. Hence, this year, the boss once again invited a team of professional facilitators to meticulously design Team Building activities, providing everyone with a space for introspection and bonding. Following the Team Building session was the much-anticipated YouFind Annual Dinner. As they say, “A moment at the Annual Dinner is worth a thousand words.” This…
【YouFind Recap | 「FB or IG?」 Free Lectures】
Thank you for your support! Once again, the full attendance proves that besides search engines, social media is also another battleground for businesses. We believe that after listening to our case studies, everyone will have a better understanding of the respective characteristics of Facebook and Instagram, and will also have deeper thoughts on which platform to choose for their brands. Don’t want to miss out on more exciting seminars from us? Remember to follow our Facebook page to stay updated with the latest news in the digital market!
【YouFind Wins “Outstanding Digital Marketing Strategy Brand” Award】
Thank you all for your recognition! Mr. Jeffrey Chu, Director of YouFind, attended the “CEO x Entrepreneur of the Year 2018” and “Outstanding Brand Awards 2018” ceremony jointly organized by “Capital Talent” and “Capital Entrepreneur” last Friday (December 7th), and was awarded the “Outstanding Digital Marketing Strategy Brand” award! 2018 was an important milestone year for YouFind. After moving to a new office, we became even more focused on promoting the digital transformation of corporate brands. We also started to offer our own free seminars to share industry trends and the latest information with professionals, achieving remarkable results. This award…
