How did the Pokemon Go whirlwind roll up?
If you want to talk about it in the city recently, it must be “Pokemon Go”, there is no one. Pokemon Go is the posthumous work of the late Nintendo President Satoshi Iwata, and the first mobile game in Nintendo’s 127-year history. Before it was released, Nintendo had already fallen into a sales slump, and since 2010, it has suffered its first loss in the past three decades. On the one hand, the biggest reason is that Japanese game manufacturers are facing a big challenge. Compared with European and American manufacturers, both technology, capital and manpower are also obviously compared….
How does the latest cloud technology support innovative technologies?
As mentioned above, I attended Google’s cloud conference in London to learn more about its groundbreaking cloud technology developments. In the future, Google will vigorously develop virtual server technology and hope to occupy a larger cloud service market. Google’s four major services: cloud storage service, computing engine, engine for developing and running applications, BigQuery for data analysis, and machine learning tools have attracted the attention of many tech and creative companies because they can support the needs of different businesses and save costs. The popular Pokemon Go is one example of a service that has benefited from this service. It…
[Keeping up with the Internet boom, but also seizing the opportunity? ]
“Chickens, all chickens” was an Internet craze a month ago, and even celebrities and Internet celebrities vied to make films and sing to themselves; A month later, the topic is outdated. This phenomenon is a reflection of the immediate, fast-spreading and explosive nature of the online world, and if you can seize the opportunity to react, you can bring a positive and huge impact to the brand at any time. As the Internet continues to penetrate into our daily lives, and the average Hong Kong person spends more than 3 hours a day online, the power of the rapidly changing…
How to distinguish between “Internet celebrity” and “tuba”?
In just one night, “The Power of the Wilderness” has evolved from a response to reporters to a hot talk in the city, and has even appeared on the hot search list on Weibo, and female swimmer Fu Yuanhui also became popular in China during the Olympics, turning from an athlete to an “Internet celebrity”. Fu Yuanhui has made many netizens follow suit, and some companies want to find her as a KOL (Key opinion leader) to promote their own brands. What is the difference between “Internet celebrities” and KOLs often referred to by Hong Kong people? Sam, who works…
The era of barrier-free clothing, food, housing and transportation without cash when you go out may have come!
After nearly a year in the making, the Hong Kong Monetary Authority (HKMA) finally approved the first batch of five stored value facility (SVF) licences last week, including Alipay Wallet, Wechat Pay, Tap&Go, TNG eWallet and Octopus Card, marking a new milestone for retail payments in Hong Kong. Previously, Hangzhou, China, the birthplace of Taobao Alibaba, has become China’s veritable “largest mobile payment city”. Digital payments are starting to change people’s lives. Perhaps at this point, readers will be ignorant of these emerging payment methods, so it is better to read a related report: “Ah Fu” from Germany, after graduating…
[Interactive New Thinking: Facebook Live]
There is more than one brand on social platforms, and to stand out from the crowd, in addition to brand copywriting and beautiful pictures, it is more important to speak to your target audience. It’s not about “what the brand wants to say”, it’s about what the “target audience” wants to hear. Today’s “netizens” seek authenticity and “sticking to the ground”, rather than resisting the same sales pitches. Brands need to think about how to use social media to communicate with their target audience. Among them, the author thinks that Facebook’s live broadcast feature launched this year is quite good….
Today, how KOLs are made
Nowadays, the influence of influencers is far-reaching, and when they promote their products on platforms with huge fan bases, they can often achieve the effect of spreading ten or ten to hundreds in an instant, directly stimulating the sales of products, so it is no wonder that advertisers are willing to spend hundreds of millions of dollars every year to sponsor some Instagram KOLs and YouTube superstars, so that a new influencer economy has emerged in the marketing industry. It is precisely because the Internet celebrity industry has a market price that it has also led to the birth of…
What does KOL mean in Chinese? How to distinguish between “Internet celebrities” and “KOL”?
In an era before the Internet was popularized, the transmission of information was very “one-way”. The main source of information we came into contact with was the mass media – the news was received by reporters, digested, organized and reported by reporters, and then conveyed to you and me. However, in today’s era, information is not only one-way, but also “multi-faceted”. Like a spider web, you and I can connect independently or collectively in groups. From the perspective of the masses, KOL (Key Opinion Leader) plays a decisive role. The comments made by KOL on social media not only attract the attention…
Is Instagram a big trend to grow your brand?
With the popularity of mobile devices, there are more than 1 billion smartphone users in the Asia-Pacific region, driving the rapid development of social media such as Facebook, Youtube, Twitter, Weibo, WeChat, etc., and the growth of these platforms has also provided more opportunities for brands to interact with consumers. A recent Connected Life study by Kantar TNS, an international market research agency, found that the penetration rate of Instagram in Hong Kong reached 70%, and Snapchat also reached 46%, a significant increase compared with 2015. The rise of new platforms has provided more opportunities for brands, but social media…
