The Awesome World of Data-Driven Decision Making (Web Analytics)
1.Offline world is not going anywhere. Traditionally we need to collect data in different ways such as conducting a questionnaire survey, focus group interview for primary data. Or we rely on research agencies to buy media analysis report or trend forecasting report. These all take lots of time and effort. Moreover it will limit to sample size and limited questions coverage for bias to introduce inaccuracy.2.But the Internet is becoming central to every aspect of our existence. It does not matter if you are a small-business owner, a politician, a mom or a student.3.We have access to multiple data sources…
What is the potential value of big weather data?
IBM has recently made big purchases of weather companies, including Weather.com, an underground weather news website and its vast weather database, and has since announced plans to further expand its scale to five major markets, including China, Japan, India, Brazil and Mexico, with the goal of adding hundreds of millions of global users in the next three years. What is the purpose of IBM spending billions of dollars to buy the weather company? The answer is to see the potential value of the industrialization of meteorological information. The great potential of meteorological information industrialization lies in the fact that it…
Toys”R”Us went bankrupt, and there are traces to be found
Toys”R”Us, a major multinational toy chain, recently filed for bankruptcy protection in Virginia, USA, and its 1,600 or so stores will continue to operate as usual, and this bankruptcy protection does not include operations outside the United States and Canada. Many people wonder why even the well-known giant of the toy industry will fall one day? Some analysts have pointed out that on the one hand, Toys”R”Us has been hit by competitors Walmart and Target, which has led to a decline in business, and more importantly, on the other hand, due to the prevalence of online shopping, consumers tend to…
From the Czech Republic to Hong Kong to Israel
In view of China’s recent development strategy of the Belt and Road Initiative, the China Investment Forum was held in the Czech Republic in November to promote the economic development of the two places. My younger brother was fortunate to be invited to attend the “China Investment Forum” on behalf of Hong Kong’s IT sector, and he also saw some similarities between Czech IT development and Hong Kong, which I would like to share with you. When it comes to the Czech IT industry, everyone may not be too familiar with it, but in fact, there are some well-known IT…
Do tech giants such as Facebook monitor our lives?
Ever wondered why Facebook knows so much about user habits? Because in addition to tracking how users click on pages or ads on Facebook, the tech giant appears to be buying sensitive data from users, including their household income, the types of restaurants they frequent, and even how many credit cards they have in their wallets. According to a report by an independent news organization in the United States, since last year, Facebook has collected a large amount of confidential information about users, including “personal investable assets of $1-24,999” and “total household income between $100,000 and $125,000”. The report also…
How to dismantle the “Guan Gong disaster”?
Since 2015, Hong Kong netizens have seen various types of public relations disasters break out in many organizations, so they have creatively inverted the word “public relations” as “Guan Gong”, calling it “Guan Gong disaster”, and from time to time laughing and saying that “Guan Gong is shaking”. In fact, most public relations crises are often sudden and unpredictable, and we can’t wait for the crisis to ferment before making corresponding arrangements, but we need to be prepared in advance. Such crises are usually divided into three initial stages: first, the latent stage, which is only at the level of…
How did the Pokemon Go whirlwind roll up?
If you want to talk about it in the city recently, it must be “Pokemon Go”, there is no one. Pokemon Go is the posthumous work of the late Nintendo President Satoshi Iwata, and the first mobile game in Nintendo’s 127-year history. Before it was released, Nintendo had already fallen into a sales slump, and since 2010, it has suffered its first loss in the past three decades. On the one hand, the biggest reason is that Japanese game manufacturers are facing a big challenge. Compared with European and American manufacturers, both technology, capital and manpower are also obviously compared….
How does the latest cloud technology support innovative technologies?
As mentioned above, I attended Google’s cloud conference in London to learn more about its groundbreaking cloud technology developments. In the future, Google will vigorously develop virtual server technology and hope to occupy a larger cloud service market. Google’s four major services: cloud storage service, computing engine, engine for developing and running applications, BigQuery for data analysis, and machine learning tools have attracted the attention of many tech and creative companies because they can support the needs of different businesses and save costs. The popular Pokemon Go is one example of a service that has benefited from this service. It…
[Keeping up with the Internet boom, but also seizing the opportunity? ]
“Chickens, all chickens” was an Internet craze a month ago, and even celebrities and Internet celebrities vied to make films and sing to themselves; A month later, the topic is outdated. This phenomenon is a reflection of the immediate, fast-spreading and explosive nature of the online world, and if you can seize the opportunity to react, you can bring a positive and huge impact to the brand at any time. As the Internet continues to penetrate into our daily lives, and the average Hong Kong person spends more than 3 hours a day online, the power of the rapidly changing…
