Enterprises deploy online overseas network promotion of “Internet celebrity goods” lightning protection guide
With the rise of video and live broadcasting, “Internet celebrity delivery” has become one of the popular promotion methods at home and abroad, but careful friends must have also noticed that Internet celebrity delivery is popular, but Internet celebrities who step on thunder also abound. On the hot search, publicly apologized, actively compensated, caused a scolding war, such incidents are not divided between home and abroad, more or less occasionally staged in the Internet celebrity group, there are so many people who plant pits, how should you be a shrewd “Party A”? Don’t worry, first of all, let’s talk about…
“Riding the Wind and Waves” Twitter × 36Kr takes you to redefine the brand to go overseas!
2020 is destined to be an extraordinary year, all walks of life are facing severe tests, brand going overseas has become a breakthrough for many enterprises, what opportunities will enterprises usher in? On June 17, 2020, 36Kr and Twitter jointly held a CMO summit titled “Riding the Wind and Waves, Leading the Future” to discuss the new development trends of the domestic and foreign markets from multiple aspects such as brand going overseas, games going overseas, and technology going overseas. This event invited many industry leaders, such as Twitter, economists, Chuxin Capital, CICC, and 36Kr games, to deeply analyze the…
In 2020, Facebook and Instagram brands will play new ways to play online digital marketing
With the development of the mobile Internet, it also provides greater opportunities and markets for overseas enterprises, through mobile Internet digital marketing, it will no longer be difficult for corporate brands to go overseas, for enterprises with brand plans to go overseas, it is completely possible to expand the influence of the brand to overseas through online word-of-mouth marketing, and overseas social media platforms as the main digital marketing channels, it is necessary to understand the characteristics of each platform in the marketing process and specify targeted social media marketing programs and marketing strategies. Let’s take a look at the…
How to use Google SEO optimization for enterprise websites to develop overseas markets
With the acceleration of Internet globalization, Chinese brands have set off a wave of “sailing to the world”, and more and more outstanding enterprises choose to go abroad to find more incremental markets, but how can they accurately reach a large number of overseas target users with their products and brand information? It is a problem faced by many brand enterprises going overseas. In the Internet era, users want to understand a product or brand, often through Google, Baidu, Bing and other search engines to find relevant information, then the ranking of the enterprise website in the search is very…
Foreign trade brand overseas marketing YouTube video marketing cannot be ignored
With the advent of broadband upgrade and the advent of the 5G era, social media marketing is gradually occupying a leading position, video marketing with strong visuality, fast pace of information transmission and other unique advantages, in the Google network promotion plan of major enterprise brands, video marketing is used as the mainstream marketing strategy, according to the world’s leading network solution provider Cisco (Cisco) predicts, by 2021, the total traffic of global Internet users will be consumed on watching videos. Friends who have done Google network promotion know that YouTube is the world’s largest video website, with 2 billion…
Overseas social media online word-of-mouth marketing promotion Why has Snapchat become the new favorite of advertisers?
Snapchat is a social media platform derived from camera applications, which is widely popular among young people because of its cool function of “burning after reading”, and has become one of the most active leaders among many foreign social media platforms. With the advent of the global mobile Internet era, many foreign trade companies are actively exploring how to expand overseas markets and increase brand exposure overseas, and Snapchat has a large number of young user groups, which has undoubtedly become a key chess for many foreign trade enterprises to win in overseas markets in the process of online word-of-mouth…
2020 Brand Overseas Marketing Strategy These 5 points of overseas media marketing are very important
In 2020, as the coverage of “Internet +” is becoming more and more extensive, social media marketing is becoming increasingly popular, for foreign trade enterprises, social media marketing is one of the important channels for overseas network promotion, especially in 2020, which is affected by the epidemic in the bleak situation of offline physical business, social media marketing has gradually become the mainstream channel of enterprise marketing in various industries. However, it is not easy to carry out social media marketing, and enterprises need to develop a social media marketing strategy and operate their social accounts in a planned and…
The digital transformation of traditional foreign trade does a good job in these three points, and customer orders do not have to worry
Affected by the epidemic, the offline marketing activities of foreign trade enterprises have been generally affected, and the opportunities for face-to-face communication with customers have been greatly reduced. When foreign trade enterprises are faced with the dilemma of order cancellation, a large loss of overseas customers, and the suspension of offline exhibitions, some companies seize the opportunity and respond quickly to quickly transform their business from offline to online digitalization, win business opportunities for themselves, and grow against the trend. In the same epidemic period, why are companies that have deployed digital marketing methods in advance almost unaffected, and even…
6 key points for foreign trade enterprise brands to go overseas to establish an independent site
In the process of foreign trade enterprise brand going to sea, the establishment of overseas independent sites is an indispensable link, on the one hand, foreign trade enterprises can display products through the enterprise site, on the other hand, they can also accept customer inquiries, so more and more foreign trade enterprises realize the importance of establishing an independent site of enterprises, to create an excellent foreign trade enterprise site, can attract more customers, so that more customers can find your products. Foreign trade enterprise brand going overseas – 6 key points to establish an independent site How to build…
Under the epidemic, how can foreign trade enterprises save themselves through online marketing?
Under the epidemic, the foreign trade industry has suffered severe challenges, and many small and medium-sized enterprises are even facing the risk of bankruptcy, in order to seek breakthroughs, such as doing foreign trade website promotion and carrying out online marketing services is the current urgency of every foreign trade enterprise. With the spread of the epidemic, it has become a trend for various industries to accelerate the online and digitalization of overseas marketing, for example, the largest offline exhibition in China, the “Canton Fair”, is also seeking an online breakthrough, and the “Canton Fair” is about to launch the…
