Stop doing Social Media Marketing Wrong in 2024 – You Find Ltd.

Today, social media has become an indispensable tool for businesses of all sizes. But many businesses are making mistakes on social media marketing and missing out on valuable opportunities. Here, we will show you how to Stop Doing Social Media Marketing Wrong in 2024 with real examples from companies we’ve worked with. Infusing Boldness and …

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Stop doing Social Media Marketing Wrong in 2024

Stop doing Social Media Marketing Wrong in 2024

Today, social media has become an indispensable tool for businesses of all sizes. But many businesses are making mistakes on social media marketing and missing out on valuable opportunities. Here, we will show you how to Stop Doing Social Media Marketing Wrong in 2024 with real examples from companies we’ve worked with.

Infusing Boldness and Creativity: Okamoto’s Collaborative Approach to Youth Engagement on Facebook

In the saturated digital landscape, creativity and boldness are essential to cut through the noise, capture attention, and establish a lasting brand identity on social media. We’ve recently worked with Okamoto to enhance their brand reach and identity to the youth market and successfully increased their Facebook average post engagement by +600%. This is done by using creative Japanese animation elements and partnering with well-known Instagram KOLs such as 水野月. Here is how…

Link to Okamoto showcase: https://www.youfind.hk/en/clients/okamoto.html

Emotional Touch: The Driving Force Behind KMB’s Success on social media

Evoking emotions through storytelling, visuals, and authentic interactions can foster deeper connections with your audience, making your content more memorable and shareable.

Leveraging the power of storytelling and emotional resonance, we collaborated with KMB to craft captivating videos that struck a chord with audiences. By delving into themes of human connection, empathy, and shared experiences, we ignited deeper engagement with their fan base, fostering a sense of community and driving significant growth in both followership and overall interaction.

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您仍只在FB、IG搞Campaign嗎?四大2021社交媒體營銷新趨勢

社交媒體營銷一直是各大小品牌的重要營銷戰場。隨著社交平台巨頭陸續推出「商店」和「商品標注」等功能,社交媒體已不再只是落廣告、搞Campaign抄起品牌熱度的平台。 YouFind精心總結了四大2021年社交媒體趨勢,助您在競爭越演激烈的社交媒體戰場中脫穎而出! (1)直播購物 (Live-streaming) 持續一年的疫情讓大衆已經習慣在家購物。今時今日消費者期望於網上能與品牌直接互動和獲取所需的產品資訊。直播購物補足了以往網購所缺乏的人與人之間的互動,亦讓顧客足不出戶也能親眼看見實物,大大增加了購買意欲。 (2)社交媒體商貿 (Social Commerce) 購物功能推出後,大品牌和小網店都爭相開設他們的社交媒體商店,在可見的將來社交媒體商店很可能會成爲他們主要的生意來源。Instagram除了設置「商品標注」、「商品分類」等方便商戶傳達品牌訊息和整理商品的功能外,「結賬」功能更讓用戶不用離開APP便能完成付費流程,讓整個購物經驗流暢無阻。 (3)社媒聆聽 (Social Listening) 社交媒體作爲消費者發表用家意見的渠道是一個龐大的數據寶庫,讓品牌能根據大衆的品牌印象適時作出回應及加强正面形象。隨著市面上數據分析工具的發展愈趨成熟,社媒聆聽更是來年的關鍵營銷策略。 (4)素人宣傳 (Micro-Influencer Marketing) 素人的Followers人數雖然不及知名KOL,但與他們忠實粉絲的互動更深入,找他們介紹您的產品不會有太hard sell的感覺。有研究更發現,有1000位Followers的素人的觀衆互動率比有100,000 Followers的KOL高出85%!而且他們大多是某特定產品種類的專家,能更有效助您品牌建立專業的形象。 YouFind品牌追蹤報告...

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