How to build a strong corporate image with a platform station – You Find Ltd.

Some companies have their own enterprise stations, but because of the lack of promotion and marketing methods, the traffic of the enterprise station is very small and the popularity is not high. In order to market your own products, you have to choose a well-known and high-traffic platform station, and market yourself with the help …

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How to build a strong corporate image with a platform station

How to build a strong corporate image with a platform station

Some companies have their own enterprise stations, but because of the lack of promotion and marketing methods, the traffic of the enterprise station is very small and the popularity is not high. In order to market your own products, you have to choose a well-known and high-traffic platform station, and market yourself with the help of others, which is also a good strategy. However, there are many merchants on the platform, and there may be some well-known and financial resources in your industry. So how can we establish a corporate image on the platform and leave an impression on consumers?

First, the product is easy to “fine” but not easy to “more”

It takes a fee to promote and display products on other people’s platform websites, and some platforms with high popularity and traffic charge a lot of money, so since you want to display, you must come up with your own characteristics and be “fine”. Maybe your company has a lot of products, but before your company is not well-known, create a popular product first, so that this popular product can set off a hot spot on the Internet, so that more people can know about your company.

Second, tap potential customers to attract attention

It’s not just a few photos to impress customers, nor can you send some information about your business to get the recognition of consumers, network marketing is not so simple, the website is just a platform for you to start, if you want to establish a corporate image through it, you have to know how to market. Users who visit the platform may have different purposes, different consumption levels, and different regions

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KOL(關鍵意見領袖)

在互聯網尚未普及的時代,資訊的傳遞非常「單向」,我們接觸的資訊來源主要是大眾媒體──消息經由記者接收、由記者進行消化、整理、報道,再傳達至你與我。然而,在當今的世代,資訊不單不是單向,有是「多面向」,有如蜘蛛網,你我他可以獨立連結,也可以以群組的方式地集體連繫。從群眾的角度而言,當中尤其由 KOL(Key Opinion Leader,關鍵意見領袖)扮演著舉足輕重的角色,KOL 對在社交媒體所發表的評價,不單是吸引無數跟隨者的眼球,更影響很多人的消費決定。不難明白的是,很多品牌管理者、廣告商,現在都力求找到優秀的 KOL 以達致廣告的效果。 那麼,一位優秀的 KOL 該具備什麼條件?知名度高就一定有影響力嗎?其實不然。知名度和影響力,兩者都是重要的指標,然而,兩者未必有正比的關係。 一個知名度高的 KOL,很可能有大量的支持者(即粉絲,Fans)或者跟隨者(Followers),但未必代表這位 KOL 可以影響他們的消費決定;反之,一個具有強大影響力的 KOL,可能他算不上是街知巷聞,但他的一小撮的支持者對他可是亦步亦趨。 揀選 KOL 的質與量指標 再深入一些去想,行銷人員在評核如何選擇合適的 KOL...

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