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HKCS IT Career Expo 2016

HKCS IT Career Expo 2016

IT career talk

CIO、IT professionals, IT entrepreneurs and academics will share some hands-on experience, from resume writing skills, introducing the latest and most popular IT jobs and path of getting into the industry, professional training, as well as startup experience and fund raising ways-will share all in the talk!

Career talk topics:

10:30-15:15 Perspective of IT industry- financial technology

Mr. Alex Cheung – Director of Platform Strategy, Infocast Limited

Mr. Leo Tong, General Manager – Wellchamp Capital Limited & Vice Chairperson, Financial Technologies Special Interest Group, Hong Kong Computer Society

12:00 – 12:45 Perspective of IT industry-digital marketing

Mr. Baniel Cheung – Honorary Assistant Professor, The University of Hong Kong

Dr. Jacky Ting – Practice Leader (Digital Solutions), PCCW Solutions Limited

Ms. Vicky Wong – Business Development Manager, YouFind

13:30 – 14:15 Perspective of IT industry-mobile Apps or startup experience

Dr. Ray Cheung, Director – CityU Apps Lab and Associate Professor, Department of Electronic Engineering, City University of Hong Kong; Mr. Ken Chu, Founder, Openball

Mr. Ken Chu – Founder, Openball

Mr. Donald Chan – Senior Vice President, cherrypicks

Mr. Teddy Lo – Vice President of Corporate Solutions and Business Development, HKT Ltd

15:00 – 15:30 IT further studies and professional training strategy

Dr. Abraham Lam, Director, Mega Automation Limited

16:30 – 17:00

Ms. Regina Chan, Marketing Manager, Recruit & Company Limited

 
 

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KOL(關鍵意見領袖)

在互聯網尚未普及的時代,資訊的傳遞非常「單向」,我們接觸的資訊來源主要是大眾媒體──消息經由記者接收、由記者進行消化、整理、報道,再傳達至你與我。然而,在當今的世代,資訊不單不是單向,有是「多面向」,有如蜘蛛網,你我他可以獨立連結,也可以以群組的方式地集體連繫。從群眾的角度而言,當中尤其由 KOL(Key Opinion Leader,關鍵意見領袖)扮演著舉足輕重的角色,KOL 對在社交媒體所發表的評價,不單是吸引無數跟隨者的眼球,更影響很多人的消費決定。不難明白的是,很多品牌管理者、廣告商,現在都力求找到優秀的 KOL 以達致廣告的效果。 那麼,一位優秀的 KOL 該具備什麼條件?知名度高就一定有影響力嗎?其實不然。知名度和影響力,兩者都是重要的指標,然而,兩者未必有正比的關係。 一個知名度高的 KOL,很可能有大量的支持者(即粉絲,Fans)或者跟隨者(Followers),但未必代表這位 KOL 可以影響他們的消費決定;反之,一個具有強大影響力的 KOL,可能他算不上是街知巷聞,但他的一小撮的支持者對他可是亦步亦趨。 揀選 KOL 的質與量指標 再深入一些去想,行銷人員在評核如何選擇合適的 KOL...

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