According to Google’s official big data, Hong Kong leads the world in the smartphone market, with a smartphone penetration rate of 79%, ranking among the top five in the world. People mainly use smartphones, mainly to play games, watch movies, or use social media or online consumption. Nowadays, more and more people use mobile phones to consume, and there are two main types of consumption habits, namely “online search and offline purchase” or “online search and online purchase”.

There are huge opportunities for online consumption in Hong Kong, but I found that the most basic problem is that there is a gap between users’ expectations and the design of mobile apps. Mobile apps in Hong Kong are generally designed to be rudimentary, and they cannot be compared with Mobile-first or Mobile-only apps such as Uber, Insatgram and WeChat, which make users more and more demanding.

The popularity of smartphones is actually a big business opportunity, and the problem is how we bring digital things to real life. Smartphones are known to be able to detect the user’s location, and it is because of this feature that we can connect the physical world with the digital world. For example, due to the limited space in Hong Kong, there are limited windows or display products in the store, and combined with the smartphone app, when customer A walks into the fashion store, he may see sportswear on the display, while customer B will see a suit when he comes to the store. Because your phone records your search habits, and the display shows you products that you might be interested in based on your past search preferences, making your advertising more personalized.

In fact, similar things have already happened in other countries, and Hong Kong should also seize the opportunity to enhance consumers’ offline shopping experience. In addition, the design of mobile apps should also keep pace with the times, so that everyone can grasp the hearts and minds of consumers whether online or offline.