As China and Hong Kong have reopened borders, we are seeing a strong rebound of Chinese tourists visiting Hong Kong. This means a great deal for the Hong Kong business community. And many of our beverage supplier clients are already discussing with us to see how they can better capture this opportunity and promote their products to Chinese tourists.

XIAOHONGSHU is a popular social media (Chinese version of Instagram) that Chinese consumers often use to review beverage products. It is a life sharing app that has over 200 million+ monthly active users and plays a significant role in users’ purchasing decision-making. A great tool to create a social viral effect for your brand, which can quickly drive engagement, customer interest and revenue.

To effectively leverage XIAOHONGSHU for your brand, it is important to understand the platform’s unique features and user behavior. Start by creating high-quality, visually appealing content that showcases your beverages in attractive settings. Collaborate with local influencers who have a strong following on XIAOHONGSHU to review and promote your products. User-generated content, such as reviews and personal experiences, can also enhance credibility and attract more potential customers.

Utilize XIAOHONGSHU’s advanced targeting options to reach specific demographics and tailor your campaigns to resonate with your target audience. Engaging with users through comments and direct messages can build a loyal community and encourage repeat business. Additionally, consider running interactive campaigns like giveaways and challenges to increase visibility and user participation.

By strategically integrating XIAOHONGSHU into your marketing plan, you can effectively reach mainland Chinese consumers, boost brand awareness, and drive sales growth. The key is to stay authentic, interactive, and responsive to the evolving trends and preferences of the platform’s users.

YouFind is a leading digital marketing consultancy with 17 years’ experience of digital marketing in China.