Network marketing is a new type of marketing method based on the Internet, using digital information and the exchange of network media to assist in the realization of marketing goals.

Network marketing is centered on the Internet to achieve a certain marketing purpose. It has a broad sense and a narrow sense, the broad sense of network marketing is the use of all computer networks for marketing activities, and the narrow sense of network marketing refers to the national Internet network marketing.

Network marketing is a new type of marketing activity that meets the process of exchanging concepts, trading products and providing services between merchants and customers, creating, publicizing and delivering customer value through online activities, and managing customer relationships to achieve certain marketing purposes. It is based on modern marketing theory, with the help of network, communication and digital media technology to achieve marketing objectives of business activities, is the progress of science and technology, customer value change, market competition and other factors to promote, but also the product of the information society.

Network marketing is an integral part of the overall marketing strategy of the enterprise, and it is also a marketing means to achieve certain marketing objectives based on the Internet and with the help of the characteristics of the Internet.