Let Google understand the structure of a website is one of the basic conditions of SEO, how to ensure that your website architecture design has a good logic and hierarchical relationship? When Google reads a page, we have to think about how to put it into other pages related to it to read more content, then you need to understand the important elements of a good website structure.
Four key elements of a good website structure
1. Navigation bar
The navigation bar is like a road, whether we want to build a highway or a small road or simply ignore it
Although content is king and architecture is the last, there is no good entrance to the page, and Google is shut out, even if the content is good, it is “unblessed” for Google. So remember to avoid using javascript or flash as a navigation bar, as it is cool but it cannot be used as an entry path.
2. Breadcrumb guide
Use breadcrumbs to divide the hierarchy and relationships between pages. This is also conducive to the viewer to quickly find the desired page and trace back to the parent directory to find more similar products, and it is also convenient for search engines to understand the logical relationship of the website.
Third, the structure of the website
The optimal URL directory structure is at or below level 3, which is the minimum depth. Avoid directory levels that are too deep, such as www.abc.com/a/a-1/a-1-1/a-1-1-1/001. Google is likely to crawl the entire website after only two or three layers, and then stop crawling and leave because it wastes too much memory level, and the website path will become narrower and narrower as the depth increases, so it will be more difficult for Google to enter. When we can’t put all of our product pages in the main menu, we can also add a sidebar or related product recommendations to the product page to make up for the lack of entry paths.
Fourth, internal link building
If a page is related to a page, you can build internal links that can lead viewers to learn more and add Google’s entry path to other articles.
Other considerations for links on the site
1. Avoid cross-domain links
Try to avoid cross-domain links, especially the menu bar, and linking to other sites is to pass the authority. Once the exit path is crawled out to the search engine, there is no return.
2. Duplicate page handling
There are times when there are inevitably duplicate pages that need to be kept, so set up the canonical tag, which can tell Google which page to target in the duplicate pages.
