If you want to do a good job in the promotion of foreign trade websites, you need to determine what are the channels to be promoted before formally implementing the promotion plan? The characteristics of these channels must be clearly grasped! Today, Youyihua will focus on “how to do the promotion of the foreign trade website, how to do a good job in the promotion of the foreign trade website, and several key points of the promotion of the foreign trade website!”
Understand the channels and methods of foreign trade website promotion
Usually the channels and methods of foreign trade website promotion, from the perspective of charging, there are two ways, that is, charging and free! These two ways also include offline and online and other two promotion modes, let’s take a look:
Online promotion methods of foreign trade websites:
1. Self-service website building promotion (SEO) is what we often call SEO optimization promotion, which requires a certain amount of time to accumulate, and the effect is not so fast, but the cost is low.
2. B2B promotion: through the release of product information on the B2B platform, of which the B2B platform is free and paid
3. Search engine SEM promotion, that is, paid promotion, this way works well, but burns money!
4. Industry website promotion, social media promotion, video marketing promotion, etc., all belong to online promotion methods, and the effect varies depending on the audience of the product.
Offline promotion methods of foreign trade sites:
5. Exhibition promotion: through the form of participating in the exhibition, display the company’s products and attract customers to reach transactions.
There is also an active marketing method that combines online and offline, that is, active marketing promotion (that is, sending marketing emails online and looking for target customers offline through phone calls). Let’s take a closer look at these types of promoters:
Self-built website promotion (SEO)
Foreign trade enterprises through the establishment of their own official website, through SEO optimization and reasonable layout of products and corporate keywords, in the search engine to obtain a good ranking, and through the search engine search results to visitors to show the company’s products, culture, strength, so that overseas users in demand are interested in your products, so as to reach a deal, convert inquiry.
This kind of promotion method is highly controllable, and it is best to cooperate with professional foreign trade website promotion companies to develop an efficient landing plan, such as Youyihua, an enterprise with an experienced overseas marketing consultant team.
Promotion of foreign trade websites on B2B platforms
Through the B2B platform, the release of enterprise products, to achieve promotion! Commonly used platforms are Alibaba, Global Sources, Baidu love procurement, Made in China, etc.! The shortcomings of promotion through B2B platform are also obvious, each country’s B2B platform is different, and it needs to be targeted to invest in order to achieve expectations, otherwise there will be a huge investment, and little effect.
Search engine SEM promotion
SEM refers to advertising on search engines in the form of payment, so as to obtain traffic and inquiries, such as google, YouTube, and Facebook have their own advertising channels. The biggest advantage of this method is to see the effect, but the disadvantage is also obvious that the capital investment is large, this form is based on the existing foreign trade website.
Industry website promotion
Acquire customers by placing promotional messages on vertical industry websites. What needs to be noted here is to choose influential industry vertical media, which is more effective.
Social media promotion
Categorize according to the social media audience, and launch products based on the characteristics of their own products. to increase conversion rates.
Video marketing promotion
At present, the world has begun to popular Internet celebrity live broadcast goods, and Youtube, as the main overseas video website, has nearly 1/3 of the population in use, foreign trade enterprises can list Youtube as one of the main channels for important overseas marketing and promotion.
Exhibition promotion
This kind of foreign trade website promotion method belongs to the traditional promotion method, and the advantages are also very obvious, that is, you can communicate face-to-face with customers, the disadvantage is that this method is periodic, so it is more suitable for foreign trade enterprises to find agents overseas in this way.
Proactive marketing promotion method (email + phone)
This method is as old as exhibition promotion, but this kind of wide-net marketing method is sometimes effective.
The above content is the knowledge points that Youyihua focuses on “how to do the promotion of foreign trade sites, how to do a good job in the promotion of foreign trade websites, and how to do a good job in the promotion of foreign trade sites!” and other issues to sort out the knowledge points, foreign trade promotion is not easy, if your business needs to systematically formulate a marketing plan, through the contact information below this site and our overseas marketing experts contact, we will provide 1 to 1 exclusive services, for your enterprise foreign trade website marketing and promotion to provide a full range of services.
