Free online customer tracking reports to help you improve ROI and plan your marketing plan for 2021 – You Find Ltd.

After a year of pandemic abuse, most customers have shifted their spending patterns from offline to online. To plan for 2021 and ensure that your digital solutions are up to date with the changing spending habits of your target customers, it’s important to evaluate your 2020 digital strategy. To this end, YouFind will provide you …

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Free online customer tracking reports to help you improve ROI and plan your marketing plan for 2021

Free online customer tracking reports to help you improve ROI and plan your marketing plan for 2021

After a year of pandemic abuse, most customers have shifted their spending patterns from offline to online. To plan for 2021 and ensure that your digital solutions are up to date with the changing spending habits of your target customers, it’s important to evaluate your 2020 digital strategy.

To this end, YouFind will provide you with a free online customer journey audit to break down the online shopping journey of your target customers.

線上顧客追蹤報告

Our reports will also help you understand whether your current digital strategy is directly targeting your target customers and conveying your brand’s positive message to them. With our 10 billion database, we’ll answer the following key questions:

● What platforms and keywords do your target customers use to search for products that are right for them?

● Which platforms or websites do your target customers go to most often to compare and discuss your products, and what is your brand’s online presence?

● How effective is your website (conversion rate, user experience, etc.)?

● What are your competitors’ traffic, online brand image, and online market share?

Want to get ready for 2021?

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在互聯網尚未普及的時代,資訊的傳遞非常「單向」,我們接觸的資訊來源主要是大眾媒體──消息經由記者接收、由記者進行消化、整理、報道,再傳達至你與我。然而,在當今的世代,資訊不單不是單向,有是「多面向」,有如蜘蛛網,你我他可以獨立連結,也可以以群組的方式地集體連繫。從群眾的角度而言,當中尤其由 KOL(Key Opinion Leader,關鍵意見領袖)扮演著舉足輕重的角色,KOL 對在社交媒體所發表的評價,不單是吸引無數跟隨者的眼球,更影響很多人的消費決定。不難明白的是,很多品牌管理者、廣告商,現在都力求找到優秀的 KOL 以達致廣告的效果。 那麼,一位優秀的 KOL 該具備什麼條件?知名度高就一定有影響力嗎?其實不然。知名度和影響力,兩者都是重要的指標,然而,兩者未必有正比的關係。 一個知名度高的 KOL,很可能有大量的支持者(即粉絲,Fans)或者跟隨者(Followers),但未必代表這位 KOL 可以影響他們的消費決定;反之,一個具有強大影響力的 KOL,可能他算不上是街知巷聞,但他的一小撮的支持者對他可是亦步亦趨。 揀選 KOL 的質與量指標 再深入一些去想,行銷人員在評核如何選擇合適的 KOL...

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