Many foreign trade companies will use Google advertorials and media advertising to market their products. So, how to cleverly put Google Ads ads into advertorials to improve the ROI conversion rate of Google Ads?

In the process of foreign trade website promotion, many companies will use Google advertorial promotion and media advertising to market their products. So what if you use these promotion methods to cleverly improve the ROI of Google Ads?

1. Pay attention to the relevance of news content to Google Ads ads

If the advertisement promoted by the company does not have much to do with the content of the article, then the article is obviously not qualified. Because such an advertorial will give users a blunt feeling, it is likely to cause disgust to users. But if it’s very relevant, those Google Ads ads can even be integrated with the promoted content, making it difficult for users to see the traces of the ad. Such article news is very high-quality and can get good promotion effect, thereby promoting the ROI of Google Ads

2. Improve the quality of the article content and pay attention to the quality of Google Ads advertising content

When inserting Google Ads into your content, you need to pay attention to the quality of the inserted Google Ads promotional messages, because some Google Ads promotional messages are more acceptable to users, while others are not!, so high-quality Google Ads advertising content is more acceptable to users! If the user experience of the promotional information used by everyone is relatively high, then it has greater value, which will naturally meet the needs of users, and users will be able to accept the Google Ads advertising content in the promotional information more easily. Correspondingly, those poor-quality promotions don’t generate much interest in the first place, let alone add Google Ads ads. Therefore, everyone must pay attention to ensure the quality when editing the article.

3. Pay attention to the content of the article and the proportion of Google Ads ads

Obviously, an article that is almost entirely Google Ads ads will not be able to arouse the user’s interest in reading it. So, when writing articles, we should pay attention to the proportion of Google Ads ads. For example, in a 200-word article, we can’t write an ad in 100 words. This kind of content is especially easy to get bored by users. For some longer articles, we can of course implant a little more. In short, we need to grasp the proportion of advertising content according to the length of the article.

Fourth, the content of the advertorial should be true and refuse to make up it

Advertorial ads and video ads are still quite big, video ads are very intuitive, and can even use exaggerated techniques to impress users, while the power of text is much smaller than that of video. Take a common example of advertising: for example, in the video, you can show everyone that after drinking a sip of pulse, you can immediately stand up straight and energetic, but if you change it to a verbal expression, for example: “After physical education class today, I was tired and lay down, and after taking a sip of pulse, I immediately went to the playground to run around”, which is obviously too exaggerated and too exaggerated. Unrealistic advertorials will only damage the corporate image and attract disgust. Imagine yourself as a consumer, compare your heart to your heart, and state the advantages of the product to the customer in the advertorial, without exaggerating too much, and gain trust with sincerity.

The above are some tips on improving the ROI of Google Ads, mainly about the content update of foreign trade websites, and you will also update some other tips on improving the ROI of Google Ads to share with you.

As a professional overseas promotion expert, Youyihua has decades of experience in digital marketing, and tailors marketing solutions for you to go overseas, online marketing, social media operations, etc., welcome to follow our official account.