With the spread of the global epidemic and the continuous escalation of the Sino-US trade war, the survival of foreign trade enterprises is becoming more and more difficult, from the current market situation, this difficult situation will continue!
Is it necessary for foreign trade enterprises to do Google SEO ranking optimization?
In fact, it is mainly because many foreign trade business owners think that Google SEO ranking optimization is slow and the output is unstable! I would rather spend a lot of money on PPC than invest too much money in SEO support, my point of view is that it is necessary for foreign trade enterprises to do Google SEO ranking optimization. Here’s why:
1. The traffic is considerable and stable when the ranking is up! If you insist on using white hat optimization, once you have a ranking, it will be very stable, and you can also get considerable traffic! Even if the Google search engine algorithm changes, the impact is limited.
2. Low input and high output, the biggest advantage of Google SEO ranking optimization is low input and high output! Low cost investment, once there is a ranking, you can get considerable traffic, unlike paid promotion, you have to pay for every click, which is very cost-effective in the long run.
3. During the epidemic, the market response is not good, and the average company will reduce the budget, in this case, if you increase investment in Google SEO ranking optimization, you will receive unexpected results.
So, if your foreign trade business has an independent site, then start the Google SEO ranking optimization work as soon as possible, and start as soon as possible to get free traffic and potential customers earlier!
There are several core points that need to be paid attention to when doing Google SEO ranking optimization for foreign trade enterprise sites:
Generally, the site of foreign trade enterprises has several characteristics: less content, less products, low site weight! Then you need to be careful in terms of Google SEO ranking optimization. Here are a few suggestions:
In terms of keywords
In terms of keyword selection, you need to pay attention to the choice of words, and don’t choose core words with high search volume at the beginning. But often most people will walk into this misunderstanding, they always feel that the search volume of the word traffic is large, but ignore the poor foundation of their own website, so it is very common to do more than half a year without ranking, and then they will feel that SEO is useless! Decent results can be obtained.
Content-wise
In terms of content construction, we comprehensively build website content around keywords, such as column pages, blogs, encyclopedias, information pages, etc., and publish content related to keywords. This gives you a chance to be crawled and indexed by search engines, so that users can accurately match your page when they search for relevant keywords!
Website architecture aspects
Responsive architecture is recommended, the Google search engine attaches great importance to the user experience of the website, and in recent years, the traffic on the wap side has significantly exceeded that of the PC side!
Doing a good job in Google website ranking optimization is a breakthrough for many foreign trade enterprises, and doing a good job in Google SEO can promote your company’s services and products to the world and achieve business globalization. If you also need a systematic Google website ranking optimization plan or a brand overseas marketing plan, you can contact Uyihua’s overseas marketing experts through the contact information at the bottom of the website to tailor a brand overseas marketing plan for you.
