In the first half of 2020, global enterprises were shrouded in the shadow of the epidemic, and many of them switched from offline to online word-of-mouth marketing, which highlighted the importance of social media marketing.
Today, Youyihua will share with you three suggestions for online word-of-mouth marketing on social media, let’s take a look~
Point 1: Social media will focus on “one-stop commerce”
What does a one-stop business look like? For example, in the past, the process of each consumer buying a product was mostly divided into knowing the product, collecting reviews on different web pages, and planting other products on the way, and then deciding whether to buy it after advertising and re-promotion. There are countless opportunities to make consumers abandon your products, so to reduce this, “one-stop commerce” was born. For example, if a product is promoted in Instagram Stories, there is information about the product and a link to buy it, and there are tagging tags that allow people to find product reviews. Once you are in the link, you can decide whether to buy or not. From recognizing the product, checking other people’s reviews, to making a decision to buy, it is all carried out on the same platform, so it is called “one-stop business”. Brands and social media platforms have partnered to create their own homepage, from the display page to the purchase link, which is so convenient from the consumer’s point of view!
Point 2: Community listening is an essential tool to prevent PR disasters
Previously, we popularized the concept of community listening, which refers to the use of the Internet to collect consumer feedback information, observe the positioning of the corporate brand in the market, understand the reputation of its products among consumers, and gain insight into the actions of competitors. It can also accurately analyze the performance of social media for corporate brands to determine the direction of future development. Similarly, community listening can also be effective in preventing and dealing with common “PR disasters” by detecting clues before a company’s brand image is damaged, and taking immediate action at the right time to prevent the incident from worsening and avoiding a deterioration of reputation. If the crisis is handled properly, it can even turn the crisis into an opportunity, which is an essential tool for any corporate brand.
The third point: the position of leader marketing in social media is more important
Influencer Marketing is closely related to “one-stop business”. Most KOLs promote their products from a friendly and soft perspective on Instagram and Facebook, and they disseminate advertising messages on social media, and then guide consumers to recognize the products, which can be described in layman’s terms, called “influencer bloggers”. According to the survey, 82% of consumers will buy a product because of the promotion of their favorite blogger.
However, choosing a blogger who is suitable for your business brand is not simple. Before selecting a blogger, a corporate brand must first understand their online positioning, background information, the authenticity of the number of followers, and even whether the blogger has provided promotion to competitors. Only when you have a full understanding can you achieve the maximum promotion efficiency while saving money and time.
As a professional overseas promotion expert, Youyihua has decades of experience in digital marketing, and can tailor marketing solutions for you such as brand going overseas, online marketing, and social media operations.
