In 2020, do a good job in online word-of-mouth marketing, and make three suggestions – You Find Ltd.

In the first half of 2020, global enterprises were shrouded in the shadow of the epidemic, and many of them switched from offline to online word-of-mouth marketing, which highlighted the importance of social media marketing. Today, Youyihua will share with you three suggestions for online word-of-mouth marketing on social media, let’s take a look~ Point …

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In 2020, do a good job in online word-of-mouth marketing, and make three suggestions

In 2020, do a good job in online word-of-mouth marketing, and make three suggestions

In the first half of 2020, global enterprises were shrouded in the shadow of the epidemic, and many of them switched from offline to online word-of-mouth marketing, which highlighted the importance of social media marketing.

Today, Youyihua will share with you three suggestions for online word-of-mouth marketing on social media, let’s take a look~

Point 1: Social media will focus on “one-stop commerce”

What does a one-stop business look like? For example, in the past, the process of each consumer buying a product was mostly divided into knowing the product, collecting reviews on different web pages, and planting other products on the way, and then deciding whether to buy it after advertising and re-promotion. There are countless opportunities to make consumers abandon your products, so to reduce this, “one-stop commerce” was born. For example, if a product is promoted in Instagram Stories, there is information about the product and a link to buy it, and there are tagging tags that allow people to find product reviews. Once you are in the link, you can decide whether to buy or not. From recognizing the product, checking other people’s reviews, to making a decision to buy, it is all carried out on the same platform, so it is called “one-stop business”. Brands and social media platforms have partnered to create their own homepage, from the display page to the purchase link, which is so convenient from the consumer’s point of view!

2020線上口碑營銷

Point 2: Community listening is an essential tool to prevent PR disasters

Previously, we popularized the concept of community listening, which refers to the use of the Internet to collect consumer feedback information, observe the positioning of the corporate brand in the market, understand the reputation of its products among consumers, and gain insight into the actions of competitors. It can also accurately analyze the performance of social media for corporate brands to determine the direction of future development. Similarly, community listening can also be effective in preventing and dealing with common “PR disasters” by detecting clues before a company’s brand image is damaged, and taking immediate action at the right time to prevent the incident from worsening and avoiding a deterioration of reputation. If the crisis is handled properly, it can even turn the crisis into an opportunity, which is an essential tool for any corporate brand.

社群聆聽是預防公關災難的必備工具

The third point: the position of leader marketing in social media is more important

Influencer Marketing is closely related to “one-stop business”. Most KOLs promote their products from a friendly and soft perspective on Instagram and Facebook, and they disseminate advertising messages on social media, and then guide consumers to recognize the products, which can be described in layman’s terms, called “influencer bloggers”. According to the survey, 82% of consumers will buy a product because of the promotion of their favorite blogger.

However, choosing a blogger who is suitable for your business brand is not simple. Before selecting a blogger, a corporate brand must first understand their online positioning, background information, the authenticity of the number of followers, and even whether the blogger has provided promotion to competitors. Only when you have a full understanding can you achieve the maximum promotion efficiency while saving money and time.

領袖營銷在線上口碑營銷中的地位更加重要

As a professional overseas promotion expert, Youyihua has decades of experience in digital marketing, and can tailor marketing solutions for you such as brand going overseas, online marketing, and social media operations.

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KOL(關鍵意見領袖)

在互聯網尚未普及的時代,資訊的傳遞非常「單向」,我們接觸的資訊來源主要是大眾媒體──消息經由記者接收、由記者進行消化、整理、報道,再傳達至你與我。然而,在當今的世代,資訊不單不是單向,有是「多面向」,有如蜘蛛網,你我他可以獨立連結,也可以以群組的方式地集體連繫。從群眾的角度而言,當中尤其由 KOL(Key Opinion Leader,關鍵意見領袖)扮演著舉足輕重的角色,KOL 對在社交媒體所發表的評價,不單是吸引無數跟隨者的眼球,更影響很多人的消費決定。不難明白的是,很多品牌管理者、廣告商,現在都力求找到優秀的 KOL 以達致廣告的效果。 那麼,一位優秀的 KOL 該具備什麼條件?知名度高就一定有影響力嗎?其實不然。知名度和影響力,兩者都是重要的指標,然而,兩者未必有正比的關係。 一個知名度高的 KOL,很可能有大量的支持者(即粉絲,Fans)或者跟隨者(Followers),但未必代表這位 KOL 可以影響他們的消費決定;反之,一個具有強大影響力的 KOL,可能他算不上是街知巷聞,但他的一小撮的支持者對他可是亦步亦趨。 揀選 KOL 的質與量指標 再深入一些去想,行銷人員在評核如何選擇合適的 KOL...

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