Under today’s Internet trend, foreign customers generally use the search engine Google to find information, and people are also accustomed to looking for the information they need through the search engine. When your peers are doing Google network promotion, if you haven’t started yet, it means that your peers have surpassed you on the Google channel.
Therefore, what foreign trade enterprises need to do is to strive to display their enterprises and products on the Internet, so that more potential customers can see and find. In this era of the Internet, enterprises seem so small, and now “the fragrance of wine is also afraid of deep alleys”, not to promote is like a car behind closed doors, no matter how good the product, no matter how advanced the technology is still no one cares. Nowadays, Google has become an important choice for more and more export companies to promote overseas, and there are so many platforms for overseas promotion, why is Google network promotion favored?
Advantage 1:Huge traffic and wide display
Google is currently the world’s largest search engine, including users covering the world, can effectively promote products, and obtain high returns. Google has more than 200 high-quality advertising platforms around the world and more than 1 million partners, and advertising can be accurately displayed in various countries and regions, helping you develop a large number of overseas users and tap potential customers.
Google Inventory:
Google Adwords
Google AdWords Ads, also known as Google AdWords promotion, can search for advertisements directly through the Google search engine to find relevant keywords, directly expose your products, and obtain high conversion results.
YouTube Ads
YouTube is Google’s UGC video website, and it is currently the world’s largest UGC video website, which is very popular with the majority of users.
Gmail ads
Gmail is Google’s email product, Gmail ads can be displayed directly to users through the top of the email inbox, interactive ads that include images, videos or embedded forms in the ad to connect with potential customers in a personalized format.
Google shopping ads
Google shopping is Google’s Shopping Ads that help promote your products by giving users access to detailed product information before they click on your ad. Shopping ads show people information such as a photo, name, price, and store name of your product.
Google Mobile Ads
Google Mobile Ads are AdWords ads that appear on mobile devices (phones and tablets) on web pages and apps, including call-only ads and app promotion ads, that are shown directly to users on their smart devices for more effective ad performance.
Google admob ads
Admob is Google’s mobile app product, a world-renowned app advertising platform, with a large number of high-quality users around the world.
Google Brand Ads
Google brand advertising is Google’s advertising promotion for brand products, which can improve users’ awareness of the brand, enhance the interaction between users and your brand, and make your brand receive higher exposure.
Advantage 2：Accurate customers and good conversion
Whether it’s SEO website optimization or SEM advertising, the end result is to bring good conversions. Google’s biggest advantage is that it has a huge amount of user data, hobbies, shopping habits, and more. Then, according to the customer’s browsing habits, show the page they “want” to see, especially SEM advertising, accurate crowd exposure, a large number of crowd coverage and other advantages can bring high-quality conversion results. Don’t waste expressions on the crowd outside of the customer.
Advantage 3:Timely adjustment to save costs
The people who see the ad are the people who need to make a purchase. The cost of advertising on Google can be completely determined by yourself, and the cost per click can be calculated according to the conversion rate of 1,000 clicks and the profit of the product, and finally the efficient conversion effect can be obtained with a lower advertising cost. Pay only for clicks and use data to track ROI.
Google SEO optimization is relatively cheap, and there is generally no need to invest in other expenses except for paying for the relevant personnel. And if you do B-end products, you can find that the products of many platforms will appear on the Google search engine, which is the entry of traffic, and the traffic coverage can be wider. Therefore, Google SEO website optimization promotion has a very big advantage.
Advantage 4：Multilingual and minor language coverage
Google supports up to 103 mainstream languages around the world, basically covering the world’s mainstream foreign trade regions.
According to statistics, 50% of users who use search engines purchase in English, and 50% of customers are accustomed to finding products in their native language. Not all buyers are proficient in English. This also shows that if you do Google promotion, the small language website will reach those customers who only purchase in their native language. This is an essential step to do Google promotion.
For foreign trade, the customers facing the global market are basically the global market, and the English website can be globalized, but the small language website can be localized.
Small language websites are more friendly, and when buyers see that the website language is their native language, it is easier to have a sense of trust. Websites in small languages are more likely to be included in the small language version of Google and have a chance to rank highly.
The multilingual website helps foreign trade enterprises to face a large number of Internet users in non-English speaking countries, show the international demeanor of the enterprise, and gain more trust from foreign customers.
(Reprint statement: Part of the content of this article is reprinted from the official account “Google Forum: SemSeoSns”, written by Brenda.) If we cite articles, pictures, opinions, and data without indicating the author or source, please contact us with the copyright holder, and we will add the relevant author and source, thank you for your hard work. ）
As a professional overseas promotion expert, Youyihua has decades of experience in digital marketing, and tailors marketing plans for you to go overseas, online marketing, social media operations and other marketing solutions.
