As we all know, in the process of Google’s overseas promotion, social media marketing accounts for a very high proportion, especially affected by the epidemic in 2020, the foreign trade industry uses traditional exhibitions, platforms and other forms to discover customers is no longer applicable, how to discover customers through new channels is an urgent and urgent problem to be solved in the foreign trade industry, and LinkedIn as the only overseas social media platform approved to operate in China, While everyone knows that it is an all-in-one platform for job search and recruitment, it is overlooked that it is also the best social media platform for discovering and connecting with customers.
LinkedIn LinkedIn is the most suitable social platform for B-end foreign trade, and the quality of customers is very high. It is a new channel for the development of customers that no foreign trade person can let go, let alone miss. For many outstanding foreign traders, they have long regarded LinkedIn as an effective source of information resources for collecting potential customers.
Today, LinkedIn has become a sweet spot for developing customers in the foreign trade industry. According to the latest data, LinkedIn LinkedIn has more than 600 million global users, and the number of Chinese LinkedIn LinkedIn users has exceeded 50 million, and more than 80% of China’s LinkedIn LinkedIn users are engaged in foreign trade and export-related businesses, which means that your peers are likely to have already developed customers through LinkedIn LinkedIn and seized the market.
A good LinkedIn account can bring you customers, inquiries, and orders on a continuous basis. How to use LinkedIn to efficiently develop customer resources and stable and effective inquiries? We might as well learn from those excellent foreign traders and try social active development.
Search for potential customers
LinkedIn comes with a fuzzy query function, enter keywords (product keywords, person names, company names) in the search box, and it will list you a bunch of search results, both exact matches and semi-matches.
Through LinkedIn LinkedIn, you can directly find out all the potential customers of your products in the target country, find the email address of key people, or the company’s LinkedIn account, and quickly and accurately search for massive and rich customer resources.
Good content engagement rate
Content engagement rate refers to the number of likes, retweets, comments, and conversions of a piece of content. In LinkedIn, the more engagement an account gets, the better the account will rank and recommend in relevant search and category results. This reminds us that the content we publish must be high-quality, not shoddy.
Self-marketing
Since it is a business social circle, how do you make customers trust you? Professional image, confident performance, awareness of the industry’s products, these can be reflected through LinkedIn profile, Article or Share An Update, and Company page.
Join the LinkedIn group
Join groups related to your industry, niche, or interests to expand your social circle on LinkedIn. Participating in group activities is a great way to meet and interact with potential customers in an organic way.
LinkedIn LinkedIn SEO Optimized Rankings
LinkedIn is a search engine with its own ranking mechanism. The higher you rank in search results on LinkedIn, the more likely customers are to find you. Therefore, for foreign trade enterprises, SEO optimization search is a good method.
Promotion of the company’s brand and products
LinkedIn can set up a company homepage and publish products. This is undoubtedly an opportunity to show the corporate image and increase the trust of customers. Through the LinkedIn corporate homepage, you can display your brand and corporate website from multiple angles. In this way, it can attract traffic to the company’s website, increase the click-through rate of the website, and also facilitate further communication and negotiation with customers who are interested in the product, and accurately help us develop customers.
To sum up, LinkedIn can help foreign trade friends from finding customers, analyzing customers, following up customers, maintaining customers, etc., and at the same time can also help corporate brand display and promotion!
