As we all know, affected by the epidemic, many countries or cities have implemented the measures of lockdown, the implementation of this measure, directly led to the offline consumer market (shopping malls, restaurants, cinemas) and other serious blows, and even many stores directly closed down, facing the huge impact of the epidemic, compared with offline, online consumption has ushered in a huge change, “stay-at-home” people at home have promoted the contrarian growth of online consumption, but also made cross-border e-commerce enterprises increase confidence in the layout of overseas network promotion and marketing market.
According to data from overseas retailers, during the “lockdown” in some countries, in addition to the search volume of epidemic prevention products such as masks, hand sanitizers, forehead thermometers, and protective clothing, which have become hot-selling products, home office supplies, indoor sports equipment, and pet supplies have also become products purchased in large quantities.
Cross-border e-commerce under the “stay-at-home economy”: users and sales surged
Wish: The number of new sign-ups has grown significantly
Under the epidemic, the demand for e-commerce in Europe has heated up, and the spending power of new users has increased significantly. According to relevant data, in the first half of March 1, the first-day consumption of newly registered Wish users in some European countries increased significantly. Between February 1 and March 15, the number of newly registered users in Iceland increased by more than 7 times compared to 2019, and the number of keyword searches increased by more than 13 times.
Amazon: Expected to add an additional $4 billion in revenue
Due to the impact of the epidemic, people have been quarantined at home, Amazon has almost become an indispensable enterprise for the American people to live and work, and consumers have gone to the Amazon platform to buy medical supplies and daily necessities. Bank of America said in an investor note that Amazon could earn up to $4 billion in additional revenue this year, despite the additional costs of managing the pandemic that could cut profits, due to the outbreak of the pandemic.
In addition to the e-commerce business, Amazon Cloud Services is also starting to face higher demand as people shift to working from home in large numbers. Video conferencing software such as Zoom and Netflix, as well as streaming media software, rely on Amazon cloud computing services for support.
The SARS epidemic in 2003 has created a number of online shopping platforms represented by Alibaba and JD.com. After the epidemic, new models such as “Internet +, 5G” are expected to promote the rise of the “stay-at-home economy”. So for cross-border e-commerce, how can we grasp the development opportunities of the “home economy” and achieve leapfrog growth in performance?
Pay attention to overseas network promotion strategy, and lay a good foundation for corporate brand building and integrated marketing
In the face of the unfamiliar overseas cultural and economic environment, as well as the differences in user needs and behaviors, if there is no real in-depth understanding of local culture and hot topics, insight into the local market’s network behavior and marketing trends, it is impossible for brands to keep up with local trends and achieve precision marketing to target users.
The market potential of cross-border e-commerce is so huge, if enterprises want to stand out from the fierce competition, they must formulate accurate overseas promotion strategies, which will not only help enterprises quickly acquire overseas users, improve order rates, and seize market opportunities, but also efficiently do a good job in product promotion and brand building overseas.
In the face of various problems and difficulties encountered by domestic small and medium-sized enterprises in overseas promotion, Youyihua has more than 10 years of experience in online marketing, through professional data analysis and optimization, combined with global thinking and localized marketing, to provide cross-border enterprises with efficient and convenient integrated overseas promotion services.
The predicament of the epidemic is both a challenge and an opportunity; Laying out your marketing strategy in advance may be a rare opportunity for your brand. If your company or brand has a plan to go overseas marketing, you can contact Uyihua’s overseas marketing experts to customize an exclusive overseas network marketing plan for you!
