Snapchat is a social media platform derived from camera applications, which is widely popular among young people because of its cool function of “burning after reading”, and has become one of the most active leaders among many foreign social media platforms.
With the advent of the global mobile Internet era, many foreign trade companies are actively exploring how to expand overseas markets and increase brand exposure overseas, and Snapchat has a large number of young user groups, which has undoubtedly become a key chess for many foreign trade enterprises to win in overseas markets in the process of online word-of-mouth marketing.
Although we have mentioned in the article “Foreign Trade Brand Overseas Marketing, YouTube Video Marketing Can Not Be Ignored” how foreign trade enterprises can lay out overseas markets through YouTube video marketing, due to the age difference between YouTube and Snapchat user groups, in order not to form a marketing blind spot, it is necessary to incorporate Snapchat into our overseas online marketing plan. Today, we will talk about how to make good use of the Snapchat platform to successfully promote our brand and products in the process of online word-of-mouth marketing!
First of all, we should understand the advantages of the Snapchat brand, namely: a large audience, strong targeting, and an appealing buying experience.
A world-class creative platform that provides users with an interactive, immersive marketing experience
Snapchat has always been very focused on user experience and technology. Among them, AR Lens (AR filter ads) is one of the main forms of advertising on Snapchat. Brands can interact with Snapchat users in the most interesting and personalized way by taking photos and placing ads. On average, more than 70% of daily active users turn on or use Lens every day.
In order to better help advertisers connect with users, Snapchat has a wider range of advertising forms, and it has a variety of customized online marketing solutions for advertisers, whether your needs are branding, product promotion, app installation, and sales promotion, you can deliver them on demand.
A unique audience for young people in the social kingdom
Snapchat is very popular among young people, because the Snapchat user base is very young and has a huge potential spending power. In the United States, Snapchat has successfully reached 90% of people aged 19-24 and 75% of people aged 25-34. According to some data, the younger generation already accounts for 45% of the global adult population. As they grow, their economic and social influence will continue to increase. With more than 50% of global spending expected to come from this group by 2028, advertisers need to take the time to build brand equity.
A large number of loyal users help the accurate reach of overseas brand names
According to statistics, at the beginning of 2020, Snapchat had 218 million daily active users worldwide, mainly in the Americas, Europe and the Middle East. In addition to the huge number of users, Snapchat also has extremely high user stickiness. Relevant data shows that Snapchat users use Snapchat for an average of 30 minutes a day and 20 times a day, which is undoubtedly the best marketing carrier for brands and enterprises going overseas for marketing.
Snapchat uses algorithms to classify the content that users focus on, the products they consume, the programs they watch, and the places they have visited, and define tags for high-quality users, so as to better help advertisers achieve precise targeting. It helps advertisers achieve accurate online marketing and effectively increase conversions.
The era of social marketing has arrived, and in 2020, Snapchat is sure to shine. Top social marketing platforms such as YouTube, Snapchat, and Facebook must be a must for foreign trade brands and enterprises, you can pay attention to Youyihua to get the latest online marketing plans and information, and you can also contact our overseas marketing experts to help you customize your brand overseas online marketing plan.
