AI technology combined with social media to rewrite the fate of enterprises – You Find Ltd.

Today, AI technology has become very common, bringing convenience to many industries, and even bringing disruptive power to the marketing industry. AI helps marketers perform their work, enhance the efficiency of their entire marketing team, and can even harness repetitive tasks to do more with the least number of people. However, with the vast scope …

Stay updated with our latest gifts, offers and news:

13336

AI technology combined with social media to rewrite the fate of enterprises

AI technology combined with social media to rewrite the fate of enterprises

Today, AI technology has become very common, bringing convenience to many industries, and even bringing disruptive power to the marketing industry. AI helps marketers perform their work, enhance the efficiency of their entire marketing team, and can even harness repetitive tasks to do more with the least number of people.

However, with the vast scope of artificial intelligence, what kind of AI technology can be integrated into social media to bring more profits to enterprises?

In the Hong Kong market, the more well-known AI technologies are chatbots and social listening.

In the past few years, the use of chatbots on social media platform Facebook has risen dramatically, because in the age of information explosion, users are more likely to have someone to provide information directly when searching than blindly looking for it themselves. Chatbot responds to users in real time, efficiently answers users’ repetitive and trivial questions, and continues to learn to answer deeper questions.

For example, Ricola, a well-known Swiss mint candy manufacturer, has repeatedly used Chatbot to answer user queries in real time on social media, or cooperate with social media games to conduct Q&A sessions, so as to interact more closely with users, enhance users’ goodwill towards the brand, and achieve brand promotion and attract more customers.

Social listening is also important for businesses in Hong Kong, as it is important for corporate branding and preventing PR disasters. Its principle is to observe users’ public opinions, opinions, feelings, and evaluations of their brands on the Internet and social media through keywords, and then summarize the trends of netizens.

Social Listening uses a sophisticated artificial intelligence system to automatically update network information every day, extracting valuable information from a large amount of data to analyze whether users’ impressions of a brand or company are positive or negative.

For example, Barclay, the UK’s second-largest bank, launched a mobile app called “PingIt” in its early years. But just a few days after the launch, Barclays decided to make major changes to the app.

After the launch, they used Social Listening, and after analysis, they found that there were negative reviews on various channels, and it turned out that many users were dissatisfied that the mobile app was not suitable for teenagers under the age of 18. Moreover, their parents are also unhappy that they are unable to transfer funds to them, which is likely to be a public relations disaster.

But because of Social Listening’s data analysis, Barclays was able to act quickly. The following week, Barclays re-established the age limit, successfully turning the tide and re-improving customer satisfaction, demonstrating the business value of Social Listening for businesses.

Image source:kknews.cc

Hot Post

Google Overseas Promotion makes it easy to achieve global marketing without leaving home

As one of the world’s largest search platforms, Google covers more than 200 countries around the world, has 132 international...

Read More...

The marketing implications of the crisis management of the two major airlines

In recent months, an Air China passenger plane almost crashed into a mountain, and the incident cannot help but remind...

Read More...

【You Find Awards | You Find Awarded “Best Use of Digital”】

We’ve finally done it! The feeling is still so exhilarating and thrilling! Last night, You Find won the “MARKies Award...

Read More...

Lastest Post

20250307130121898

AI Doubles SEO Efficiency? 5 Practical Application Methods! Early Industry Insights

Artificial Intelligence (AI) is rapidly advancing and permeating various industries, and the field of SEO (Search Engine Optimization) is no…

Read More...
20250122141604483

SEO-Driven Lead Nurturing and Lead Finding: A Complete Strategy and Tool Guide for Improving Potential Customer Conversion Rates

In today’s highly competitive digital marketing environment, attracting potential customers is just the first step; the real challenge lies in…

Read More...

TikTok Banned, Xiaohongshu Unexpectedly Rises: A Battle for Digital Sovereignty and an Opportunity for Cultural Export

When the U.S. government wielded the “national security” baton, attempting to erase TikTok from its app stores, a battle over…

Read More...

2025 AI Tool Recommendations: 20+ Efficient Tools to Easily Handle Image Generation, Content Creation, and Data Analysis!

In today’s digital age, AI tools have become essential assistants for improving work efficiency and creativity. Whether it’s image generation,…

Read More...

[Education New Year Special] 100+ New Year Blessings for 2025 Snake Year: The Complete Guide

During the off-season in the education industry, websites can increase user interest and engagement through various methods beyond updating common…

Read More...

Related Post

Can foreign trade website optimization get good Google rankings if it cooperates?

In 2020, with the global economic downturn, the living environment of the foreign trade industry has become more and more...

Read More...

What’s new from Google Assistant: check-in, hotel reservations, language translation, and Google Maps

The business model of Google Assistant may shift from advertising to trading platforms The announcement of the latest Google Assistant...

Read More...

Advantages of online marketing

Network marketing is a new type of marketing method based on the Internet, using digital information and the exchange of...

Read More...

Are you happy with that people see on the internet when they search for your brand?

As China, Macau, and Hong Kong have reopened their borders, there is a strong rebound of tourists visiting Macau, which…

Read More...
privacy

We use cookies on this website to provide a better user experience. By continuing to browse the website, you are giving your consent to receive cookies on this site. For more details please read our Privacy Policy