With the proper management of big data, it is possible to understand the habits of consumers and competitors and carry out targeted marketing strategies. However, many companies do not have access to big data, or fail to make good use of it, and end up with no data but no analysis.
Digital Audit can effectively analyze massive network data for enterprises, gradually form big data from any small point of information, and then look for data with business value for enterprises.
However, it is difficult to distinguish between true and false information, and it is updated every minute and every second, so how can digital audit separate the information of each platform into data in an orderly manner? And how do you turn data into opportunity?
Some digital marketing companies divide huge digital audits into three types of granular audits, namely Branding Audit, Business Audit and Channel Audit.
The three types of audits can collect any relevant small information in an all-round way, form the big data required by the enterprise, and then analyze the performance of competitors or their own industry, so that the enterprise can know its own and the most suitable strategy.
Web pictures
In the early years, Water3, an Australian natural water company, wanted to change the drinking habits of Australian people, and planned to launch more than 100 self-service water replenishment stations and “Water3” water bottles to replace disposable plastic bottled water and carry out a new type of marketing.
But it was too risky to launch rashly, so they needed to understand the mindset of consumers, and then after a three-month comprehensive digital audit:
Gain insight into the process of purchasing bottled water from search engines;
Understand consumers’ drinking habits from social media;
Learn from consumers what kind of bottled water is most popular;
Analyze competitors and industry trends from various online platforms;
With this information, companies can use this data to find that transformation can lead to greater profits!
As Australians are becoming more and more environmentally conscious and averse to plastic products, the “Water3 Self-Service Water Project” is expected to be welcomed by Australian citizens and gain a place in the market by significantly reducing the production of plastic bottled water and reducing seawater pollution to protect marine life.
Aided and predicted by a digital audit, the business decided to take action. Although it was difficult to cause a change in consumers for a while, the search rate for “Water3” water bottles has grown steadily every month since the launch, and it is clear that some people’s consumption patterns are gradually changing, and the future is very bright.
The company used big data from digital audits to analyze it to successfully transform and stand out, which shows that digital audits are also worth using for business development, as well as investigating competitors.
Web pictures
